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Fresh Harvest Products, Inc. Announces New Brand Initiative

NEW YORK, July 17 /PRNewswire-FirstCall/ -- Fresh Harvest Products, Inc. (OTC Bulletin Board: FRHV.OB) announced today that it is expanding and enhancing its long standing commitment to providing consumers with the best, natural and organic product offerings, through a new initiative to build natural and organic brands and products, including non-food environmentally-friendly products, along side the Fresh Harvest brands through our network.

"We believe that this new initiative is a natural and logical expansion of Fresh Harvest's mission and business model and gives us the ability to work with complimentary organic and 'green' brands, to expand our reach beyond organic foods and beverages, and to create a new potential revenue stream," said Michael J. Friedman, President and CEO.

"We have always been committed to promoting healthy eating and a healthy lifestyle. This initiative supports Fresh Harvest's nutritional and environmental goals, and reinforces our dedication to our customers' health as well as our dedication to the health of our planet."

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. sells, markets and distributes natural and organic food products and beverages. Under the Wings of Nature(TM) brand name, Fresh Harvest offers a line of organic snack products, which primarily include health bars, coffee bars, tortilla chips and salsa. In addition, Fresh Harvest provides a grocery product line which includes several varieties of whole bean and ground coffees, olive oil and beverages. The Company sells its products to natural food distributors and stores, specialty supermarkets and mass market retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2007 filed on Form 10KSB. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

SOURCE Fresh Harvest Products, Inc.
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