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French-Based Non-Profit 'AIDES' is Starting a New Collaboration With Goodby, Silverstein & Partners
Date:3/22/2010

SAN FRANCISCO, March 22 /PRNewswire/ -- AIDES, the first AIDS-prevention non-profit organization in France, announced today that it has started a new collaboration with award-winning ad agency Goodby, Silverstein & Partners.

The agency will support AIDES' fight against HIV by developing multiple campaigns to increase the organization's awareness and promote positive behavior change.

Goodby, Silverstein & Partners, known for such classic works as the "got milk?" and Budweiser Frogs campaigns, previously developed work for Nike and also represents Hewlett-Packard, Frito-Lay, Sprint, Nintendo, Haagen-Dazs and the NBA, among other renowned brands.

"We're very proud of having an agency of the caliber of Goodby, Silverstein & Partners working on our side. We're thrilled, especially because we know how innovative they can be," said Olivier Denoue, Managing Director of AIDES.

"We could not be more excited to work with AIDES. We're honored to help such a groundbreaking, audacious organiza
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SOURCE Goodby, Silverstein & Partners
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