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Free Bilingual Eye Exam Guide Now Available to Eyecare Professionals
Date:4/7/2009

PINELLAS PARK, Fla., April 7 /PRNewswire/ -- To help facilitate dialogue during an eye examination between English-speaking eyecare professionals and Hispanic patients, Transitions Optical has developed the What to Expect: Bilingual Eye Exam Guide. This free bilingual guide illustrates key steps that will help provide a more in-depth discussion between eyecare professionals and their patients to help reveal additional lifestyle-related information critical to making the best possible recommendations for eyecare and eyewear.

The Bilingual Eye Exam Guide will be distributed beginning this week to optical professionals nationwide and has twelve 8-by-8-inch cards detailing each step of the eye examination process. The cards feature an illustration of how the test will be conducted and what equipment will be used. Also, the cards explain why the patient is taking the test, how each test works and what the results could mean to the patient's eye health.

"As an Hispanic and also an eyeglass wearer, visiting a doctor can be stressful and confusing when it is not conducted in your native language," said Martha Rivera, multicultural marketing manager, Transitions Optical. "The Bilingual Eye Exam Guide helps to facilitate the conversation -- allowing eyecare professionals to easily illustrate each step of an eye exam to enhance the experience while reinforcing the importance of the eye exam as crucial step in achieving lifelong healthy sight."

Designed to provide flexibility and ease-of-use, the guide is packaged to serve as a counter top waiting room display and is assembled in a manner that can be easily reorganized to fit the order in which the eye doctor performs the tests.

"Tools like the What to Expect: Bilingual Eye Exam Guide are important because they are tailored to foster better patient communication," said Dr. Madeline Romeu, O.D., F.A.A.O. "The guide can also help ease stres
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SOURCE Transitions Optical
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