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Free Bilingual Eye Exam Guide Now Available to Eyecare Professionals
Date:4/7/2009

PINELLAS PARK, Fla., April 7 /PRNewswire/ -- To help facilitate dialogue during an eye examination between English-speaking eyecare professionals and Hispanic patients, Transitions Optical has developed the What to Expect: Bilingual Eye Exam Guide. This free bilingual guide illustrates key steps that will help provide a more in-depth discussion between eyecare professionals and their patients to help reveal additional lifestyle-related information critical to making the best possible recommendations for eyecare and eyewear.

The Bilingual Eye Exam Guide will be distributed beginning this week to optical professionals nationwide and has twelve 8-by-8-inch cards detailing each step of the eye examination process. The cards feature an illustration of how the test will be conducted and what equipment will be used. Also, the cards explain why the patient is taking the test, how each test works and what the results could mean to the patient's eye health.

"As an Hispanic and also an eyeglass wearer, visiting a doctor can be stressful and confusing when it is not conducted in your native language," said Martha Rivera, multicultural marketing manager, Transitions Optical. "The Bilingual Eye Exam Guide helps to facilitate the conversation -- allowing eyecare professionals to easily illustrate each step of an eye exam to enhance the experience while reinforcing the importance of the eye exam as crucial step in achieving lifelong healthy sight."

Designed to provide flexibility and ease-of-use, the guide is packaged to serve as a counter top waiting room display and is assembled in a manner that can be easily reorganized to fit the order in which the eye doctor performs the tests.

"Tools like the What to Expect: Bilingual Eye Exam Guide are important because they are tailored to foster better patient communication," said Dr. Madeline Romeu, O.D., F.A.A.O. "The guide can also help ease stress for parents taking their child for their first eye exam as the illustrations show both parents and young patient what to expect."

Dr. Romeu, an optometric advisor to Transitions Optical, served as a member of the expert panel that developed the What to Expect: Bilingual Eye Exam Guide.

    The guide includes the following tests and exams:

    Preliminary Tests              Examination
    - Near-Point                   - Visual Acuity
    - Color Vision                 - Penlight
    - Depth Perception             - Refraction
    - Autorefraction               - Biomicroscopy
    - Visual Field                 - Dilation
    - Eye Pressure                 - Goldmann Tonometry

To request the What to Expect: Bilingual Eye Exam Guide, eyecare professionals may contact Transitions Optical Customer Service at 800-848-1506 ext. 7448.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading supplier of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology and the widest selection of lens designs, materials and brand names.

Transitions(R) lenses are as clear as regular eyeglass lenses until dangerous UV rays are present. Then, the brighter the sun, the darker they get -- getting as dark as sunglasses, providing protection in bright, glaring light. Since Transitions lenses darken only as much as needed, they can be worn comfortably year-round to provide convenience and 100 percent automatic UVA/UVB and glare protection every day -- sunny, cloudy or in between.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).


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SOURCE Transitions Optical
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