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Frank Sepe's New 'Fitness as a Lifestyle Collection' Sells Out Within 3 Hours of Airtime During First-Ever HSN Debut
Date:8/5/2009

ST. PETERSBURG, Fla., Aug. 5 /PRNewswire/ -- Frank Sepe, fitness and nutritional expert, author, and celebrity trainer, experienced tremendous success with the launch of his new Fitness as a Lifestyle Collection. This new concept in fitness launched on HSN and hsn.com on Tuesday, July 28th. The collection features a revolutionary fitness system designed to achieve a faster and more effective total body workout.

The Frank Sepe Fitness Disc(R) The Premier Workout System combines a small footprint with big exercise benefits. It enables users to get core training, weight resistance, and a cardio workout; a head-to-toe fitness solution. "It was important for me to develop a product that anyone could easily use," said Frank Sepe. "My goal is to make fitness fun and affordable for everyone across America. Now being on HSN, I have the opportunity to directly connect and impact a huge audience."

Sepe joined HSN by partnering with Ingenious Designs (IDL) its wholly owned subsidiary, which was founded by entrepreneur and inventor Joy Mangano. IDL is home to some of HSN's most successful brands, including Joy Mangano, renowned chef Todd English, guitar virtuoso Esteban, super-model Iman, entertainment icon Paula Abdul, tennis legend Serena Williams, and now fitness expert Frank Sepe, among others.

"When I met Frank, I immediately knew that he was the perfect extension for this house of power brands," said Joy Mangano. "Everyone that meets him immediately aspires to be as healthy and fit as he is. I am absolutely thrilled with his debut appearance and I know we will continue to watch Frank revolutionize the world of fitness with his creative and genuine approach to this industry!"

Sepe uses motivation, commitment, and consistenc
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SOURCE HSN
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