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Fox Soccer Channel and Fox Sports en Espanol Renew 'Every Goal Saves A Life' Campaign With Malaria No More
Date:8/31/2009

Channels Extend Their Pledge for the 2009-2010 Season To Fight Malaria with FC Barcelona and Malaria No More

LOS ANGELES and NEW YORK, Aug. 31 /PRNewswire-USNewswire/ -- Tonight Fox Soccer Channel and Fox Sports en Espanol will announce their renewed partnership with FC Barcelona and Malaria No More to end malaria deaths through the Every Goal Saves A Life / Cada Gol Salva una Vida campaign during Fox Football Fone-In, Fox Soccer Channel's weekly call-in show beginning at 7 p.m. ET.

In addition, the networks are releasing a new public service announcement about the campaign to raise awareness about malaria and reinforce their commitment to fighting the disease. Launched in August 2008, the Every Goal Saves A Life campaign provides an African family with a $10 mosquito net for every goal scored in a live broadcast on either network. To date, Fox Soccer Channel and Fox Sports en Espanol have raised more than $22,000 for life-saving mosquito nets.

In addition to raising funds, Fox Soccer Channel and Fox Sports en Espanol will continue to raise awareness about malaria in several ways:

  • Fox Soccer Channel and Fox Sports en Espanol will regularly air the new public service announcement to promote their "Every Goal Saves a Life" campaign.
  • The Fox Soccer Channel and Fox Sports en Espanol websites - foxsoccer.com and foxsportsla.msn.com - will host a video detailing the network's continued commitment to FC Barcelona and Malaria No More.
  • Fox Football Fone-In will reveal the goals-to-nets tally each week to viewers, and inform soccer fans how they can join the cause.
  • The networks' websites will track the progress of goals scored and nets raised during the campaign.
  • Network hosts will share campaign details during game telecasts and encourage fans to join in the fight against malaria.

"Fox Soccer Channel and Fox Sports en Espanol are two of the biggest names in the world of soccer and they're using their channels to save lives," said Scott Case, CEO of Malaria No More. "They know the fans of the world's most popular sport are ready to join the winning team and help us reach our goal of ending malaria deaths in Africa."

The announcement of Fox Soccer Channel and Fox Sports en Espanol's renewed pledge to support the campaign comes on the heels of a distribution of 1,500 mosquito nets at the FC Barcelona Foundation's XICS youth center in Richard Toll, Senegal. The nets were secured with funds from the Every Goal Saves a Life campaign.

About Malaria No More

Malaria No More is determined to end malaria deaths in Africa--and we're helping the world get it done. We use breakthrough communications, global advocacy and smart investments to help us reach our goal: providing universal access to malaria interventions by the end of 2010 and ending deaths by 2015. Every 30 seconds a child dies from malaria, but a simple net can save lives. Find out how you can help at www.MalariaNoMore.org.

About Fox Soccer Channel

Fox Soccer Channel offers the most comprehensive coverage of world-class soccer available in the United States, including England's Barclays Premier League, Italy's Serie A, Major League Soccer, Women's Professional Soccer, the Argentine First Division and the Australian Hyundai A-League, as well as such global tournaments as the English FA Cup, FIFA Club World Cup, CONCACAF Champions League(TM) and 2010 FIFA World Cup(TM) qualifiers. Fox Soccer Channel serves as the primary U.S. television destination for the UEFA Champions League, with additional coverage on a number of other Fox-affiliated networks. The Official Broadcast Partner of the United States Youth Soccer Association, Fox Soccer Channel also televises the United Soccer Leagues and NCAA Division I college men's and women's soccer. The Nielsen-rated channel reaches more than 34 million cable and satellite households nationwide. For more information, visit America's most visited online soccer destination at foxsoccer.com.

About Fox Sports en Espanol

Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC(R) and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Movil, we are and will continue to be the first name in the U.S. Hispanic sports space. For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com.

    Media Contacts:
    Malaria No More: Erica Lichtenberger, Malaria No More, 212-710-5891,
    erica.lichtenberger@malarianomore.org
    FSC: Chelsea Hettrick, mPRm Public Relations, 323.933.3399 ext. 4261,
    chettrick@mprm.com
    FSE: Melissa Carrion, The Jeffrey Group, 212.620.4100 ext. 313,
    mcarrion@jeffreygroup.com


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SOURCE Malaria No More
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