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Four Intensive Sessions to Provide Practical Training on All Aspects of Operating an Insurance Exchange in AIS’s Virtual Conference
Date:4/18/2013

of Benaissance, will explain what to expect, how to minimize the downside, and how to make molehills out of potential mountains to stay in the game.

  • 2:45 – 3:45: “Effectively Marketing Exchange-Based Products/Enhancing the Shopping Experience” — Peter Rodes, vice president of strategic services, KBM Group, and Joe Wilds, senior vice president, FJA-US, will walk through a retention campaign for individual members and discuss how to approach new member acquisitions as the October open-enrollment date approaches.
  • 3:45 – 4:45: “Training Your Workforce to Understand Exchanges: An Operational Readiness Case Study Focusing on Awareness, Education and Execution” — From customer service staff to a company’s C-suite, training and education will be essential for a workforce to understand that these new marketplaces are not "business as usual." This case study presented by the Independence Blue Cross Insurance Exchange Education Team will provide details of which training tools and strategies Independence is using to train its entire workforce to understand the nuances of exchanges.
  • Each session will conclude with a generous question-and-answer period, allowing participants to get individualized advice from the presenters. Plus, the registration fee includes a free On-Demand recording of each session, so any agenda items can be reviewed at a later time.

    For more information, including speaker biographies, visit http://www.aishealth.com/boot-camp.

    About AIS
    Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products in
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