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Four Intensive Sessions to Provide Practical Training on All Aspects of Operating an Insurance Exchange in AIS’s Virtual Conference

Washington, DC (PRWEB) April 18, 2013

Industry-leading health business information publisher Atlantic Information Services, Inc. (AIS), is pleased to announce the full program of its upcoming April 24 virtual conference, Health Insurance Exchange Boot Camp. The virtual conference is designed to offer intensive training to health plan and exchange executives — and the vendors, analysts, brokers, agents, attorneys and consultants that provide services to them — on all aspects of operating an exchange from the convenience of the participant’s office or conference room with no travel required.

Led by some of the nation’s most knowledgeable exchange experts from Independence Blue Cross, Leavitt Partners, and other top law, consulting and technology firms, the boot camp’s four sessions will provide practical training on how health insurance exchanges will work, how to prepare for the inevitable problems that will emerge once exchanges begin operation this fall, how to market exchange products effectively and how to train a workforce:

  • 11:15 – 12:45: “An Overview of Exchange Regulations and How They Will Operate” — An elite team from Leavitt Partners — one of the nation’s most sought-after exchange consulting firms — will offer a layman’s explanation of federal guidance and regulations, and provide a clear picture of how state-run and federally facilitated exchanges are expected to operate.
  • 12:45 – 2:15: “Preparing for and Overcoming Inevitable Problems” — Eligibility verification, billing, and collecting and distributing fees are among some of the areas where challenges are likely. Christopher Condeluci, of counsel at Venable LLP, Rosemarie Day, president of Day Health Strategies who also helped launch Massachusetts’ insurance exchange, and Mark Waterstraat, chief strategy officer and co-founder of Benaissance, will explain what to expect, how to minimize the downside, and how to make molehills out of potential mountains to stay in the game.
  • 2:45 – 3:45: “Effectively Marketing Exchange-Based Products/Enhancing the Shopping Experience” — Peter Rodes, vice president of strategic services, KBM Group, and Joe Wilds, senior vice president, FJA-US, will walk through a retention campaign for individual members and discuss how to approach new member acquisitions as the October open-enrollment date approaches.
  • 3:45 – 4:45: “Training Your Workforce to Understand Exchanges: An Operational Readiness Case Study Focusing on Awareness, Education and Execution” — From customer service staff to a company’s C-suite, training and education will be essential for a workforce to understand that these new marketplaces are not "business as usual." This case study presented by the Independence Blue Cross Insurance Exchange Education Team will provide details of which training tools and strategies Independence is using to train its entire workforce to understand the nuances of exchanges.

Each session will conclude with a generous question-and-answer period, allowing participants to get individualized advice from the presenters. Plus, the registration fee includes a free On-Demand recording of each session, so any agenda items can be reviewed at a later time.

For more information, including speaker biographies, visit

About AIS
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

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