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Fortune 100 Companies Share Customer Experience Insights in Phoenix, Ariz., Feb. 25-27
Date:2/14/2008

CHAPEL HILL, N.C., Feb. 14 /PRNewswire/ -- Take advantage of a local opportunity to network with thought leaders from Fortune 100 companies on the many challenges companies face capturing the true customer experience and its many facets.

Network and share insights with cross-industry peers from customer service, sales, marketing and quality at the 10th Annual Customer Experience Conference, "Using Quality to Improve the Customer Experience," sponsored by Best Practices, LLC's Global Benchmarking Council, Feb. 25-27, 2008 at The Ritz-Carlton Hotel, Phoenix.

Register for the conference online at http://www3.best-in-class.com/gr133.htm this week. The full conference agenda is available at http://www3.best-in-class.com/gr142.htm.

This working conference will focus on how quality thinking and processes apply to the customer experience, the factor in taking the lead against the competition. Download more information about the 10th Annual Customer Experience Conference at http://www3.best-in-class.com/gr143htm.

Particularly, gain tremendous insight from the following case studies to be presented at the conference.
-- Toyota: How to use a strategic customer experience tool to increase

sales, close rates and customer advocacy.

-- Johnson & Johnson: To determine how to synthesize customer engagement

data to discover the factors that will influence the company in the

long-term.

-- Hewlett-Packard: Through prioritizing processes that have an impact on

customer loyalty, areas for investment and improvement are identified.

-- IBM: How to ensure positive customer experiences through your company's

virtual face, its web site.

-- Orbitz: To create a distinctive brand that will drive financial

performance.

-- Wells Fargo: To achieve call center excellence, areas of improvement

should run the gamut, from the tone of the representative to the call

center structure.

The 10th Annual Customer Experience Conference represents one of the networking opportunities at the core of the Global Benchmarking Council's (http://www.globalbenchmarking.com) mission to promote primary research, knowledge exchange, and operational excellence in three broad areas of business operations:
-- Customer Experience

-- Human Resources Excellence

-- Quality, Productivity and Process Excellence

BEST PRACTICES, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics, and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www3.best-in-class.com/ .


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SOURCE Best Practices, LLC
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