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Former UCLA medical school dean outlines valuable leadership lessons in new book
Date:8/22/2011

ther a decision turned out to be correct than whether it was "the moral, ethical and honest thing to do."

In the book, Levey argues that one of the most important traits of a strong leader is the ability to adapt to circumstances. It is a lesson he hopes to impress upon UCLA medical students, who will likely see a variety of significant health care changes in the years to come; about 190 of them received free copies of the book from Levey at their white coat ceremony earlier this month.

"No one knows what the health care system will look like 10, 20, or 30 years from now," he said. "But the leaders of that system are going to have to know how to adapt. If, for example, Medicare or Medicaid were drastically changed, they would have to figure out how to function at a high level in such a system."

The importance of being adaptable became abundantly clear to Levey following the 1994 earthquake, when raising money to build a new hospital moved to the top of the priority list. Levey had come to UCLA with fundraising experience. As chair of the department of medicine at the University of Pittsburgh during the height of a recession in 1979, he was introduced by an important member of the community to the CEO of U.S. Steel, among others, and was able to obtain substantial donations to start new programs.

Recalling those successes when he arrived at UCLA, he put forward what he called "Levey's Eight Principles of Fundraising," the first of which was the value of getting respected people in the community to make introductions to people of influence and affluence. At UCLA, one such person turned out to be an entertainment industry leader who introduced Levey to many individuals who became major donors. Knowing the importance of being responsive, Levey carried a pager with him no matter where he was, inviting supporters to contact him at any time.

His fundraising abilities became legendary. Levey estimates that he was person
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Contact: Roxanne Moster
rmoster@mednet.ucla.edu
310-794-0777
University of California - Los Angeles
Source:Eurekalert

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