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Format-Studio Selected by Columbia University Mailman School of Public Health
Date:5/19/2008

Format-Studio to Develop New Web Site Strategy and Design

NEW YORK, May 19 /PRNewswire/ -- Format-Studio today announced that it has been selected to develop a new web site strategy and design for the Columbia University Mailman School of Public Health, one of the world's leading research, education, and service institutions addressing local, national, and global public health issues.

"The Mailman website provides a vast amount of information to numerous constituents including students, faculty, researchers and the public," said Elizabeth Sparrow, Director of Information Technology & Online Resources, Columbia University Mailman School of Public Health. "Our challenge is to develop a new web site that will provide all of our constituents easier and faster access to that information as well as promote the core mission of our school. We selected Format-Studio for their proven expertise in strategy, design and programming."

"We are proud to announce this exciting project with Columbia University Mailman School of Public Health," said Jeremy Davis, Partner, Format-Studio. "This important project will showcase the full spectrum of Format-Studio's abilities -from developing an intricate content strategy to creating and executing a user-friendly design for multiple audiences."

The new web site is scheduled to launch in September 2008.

About Format-Studio

Format-Studio specializes in developing customized digital strategies for leading media brands including New York Magazine, New York Times, Le Monde, Glamour, Prevention, and Field and Stream, among others. The agency offers full service capabilities including strategy, design and production. Format- Studio's goal is to increase its clients' revenues in today's constantly changing economic environment. The Format-Studio management team, which includes Jeremy Davis, Andrew Lerner and Bob Davidowitz, brings together a unique combination of strategic, product development and publishing experience. Founded in 2006, Format-Studio is headquartered in New York City. For more information, please visit http://www.format-studio.com .

About Mailman School of Public Health

The only accredited school of public health in New York City, and among the first in the nation, Columbia University's Mailman School of Public Health provides instruction and research opportunities to more than 950 graduate students in pursuit of masters and doctoral degrees. Its students and more than 300 multi-disciplinary faculty engage in research and service in the city, nation, and around the world, concentrating on biostatistics, environmental health sciences, epidemiology, health policy and management, population and family health, and sociomedical sciences. http://www.mailman.hs.columbia.edu


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