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Forget the 'Old' Stereotypes - New Survey Reveals that Baby Boomers Are Feeling More 'Young' and Active than Ever!
Date:10/18/2007

f, less muscle stiffness, increased flexibility and reduced disability compared to other treatment methods," Dr. McCarberg said. "I have also found long periods of heat therapy to be an effective treatment option for my own patients, especially among active individuals."

ThermaCare Arthritis provides continuous heat that penetrates the muscle, providing pain relief. Heat also decreases joint stiffness associated with OA, and temporarily increases local blood circulation in the muscle and joint delivering oxygen and nutrients to the pain site.

ThermaCare Arthritis HeatWraps will be available in October in the pain relief aisle at food, drug and mass stores nationwide. The MSRP of ThermaCare Arthritis is $8.99. To learn more about continuous heat therapy and how it can assist with arthritis flare-up pain, log on to http://www.thermacare.com.

About the "Boomers Get Moving" survey

The "Boomers Get Moving" survey was conducted by Kelton Research between September 10 and September 14, 2007, using an email invitation and online survey. Quotas are set to ensure reliable accurate representation of the total U.S. population age 43 to 61. A sample size of 1,024 were surveyed to investigate baby boomers' lifestyle activities and related arthritis symptoms.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including ThermCare(R), Vicks(R), Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), C
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SOURCE Procter & Gamble
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