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Forget the 'Old' Stereotypes - New Survey Reveals that Baby Boomers Are Feeling More 'Young' and Active than Ever!
Date:10/18/2007

Nearly 50 Percent of Boomers Say They Are More Adventurous and Willing to

Experiment Now Than When They Were in Their 20s - Boomers Can Stay On-the-Go with New ThermaCare(R) Arthritis HeatWraps -

CINCINNATI, Oct. 18 /PRNewswire-FirstCall/ -- In a recent study, sixty- four percent of baby boomers claim they feel an average of 11 years younger than their actual age; and nearly half (48 percent) say they are more adventurous and willing to experiment now than when they were in their 20s. Yet, more than two out of three boomers (67 percent) also admit they suffer from muscle or joint pain, most of which (63 percent) occurs at least once a week. Even with often-debilitating arthritis pain, this on-the-go generation shows no signs of slowing down.

"More than 21 million Americans suffer from osteoarthritis (OA), the most common joint disease and form of arthritis," said Vonda Wright, M.D., medical advisor for the Arthritis Foundation. "And as the baby boomer generation ages, this number will increase significantly. Active boomers are particularly at risk due to the overuse of their aging joints. Though there is no standard treatment of OA, it is important to find a pain management solution that you are comfortable with to decrease pain and improve mobility."

While more than 90 percent believe chronic muscle and joint pain is treatable, nearly 80 percent say they are always looking for newer and better ways to care for their body and help manage muscle or joint pain. In fact, more than half (52 percent) prefer to seek out homeopathic remedies or natural solutions rather than medication.

Now, boomers can continue their active lifestyles with on-the-go arthritis pain relief from new ThermaCare(R) Arthritis HeatWraps, an air-activated heat wrap designed to help manage the pain of arthritis flare-ups with 12 hours of heat. ThermaCare Arthritis is available in three versions; each specifically designed for a comfortable fit on common
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SOURCE Procter & Gamble
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