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Forget-Me-Not-Flower-Club Launches Floral Gift Program For Caregivers: Alzheimer's Awareness Month Program Offers Resources, Recognition for Friends and Family

In recognition of November's Alzheimer's Awareness Month, the Forget Me Not Flower Club ("FMN-FC") today announced the launch of its online floral gift program, celebrating caregivers who love and look after for those currently suffering with Alzheimer's as well as other diseases associated with aging.

Camarillo, California (PRWEB) October 30, 2009 -- In recognition of November's Alzheimer's Awareness Month, the Forget Me Not Flower Club ("FMN-FC") today announced the launch of its online floral gift program, celebrating caregivers who love and look after for those currently suffering with Alzheimer's as well as other diseases associated with aging.

The program was launched on the basis of two separate studies from Rutgers and Harvard confirming the positive impact of flowers in alleviating stress. The program offers information, resources and community for caregivers, as well as floral gift program providing special incentives for recipients and gift-senders.

"We created the Forget Me Not Flower Club as a creative and effective way to address caregiver needs and enhance understanding of the evolving caregiver role, which is expected to grow in numbers and complexity as baby boomers age and more adults find themselves providing care for elderly family and friends," stated Don McNeil, CEO and Co-Founder of FMN-FC.

Studies Confirm Impact of Flowers

The 2003 Rutgers behavioral research study scientifically confirms the positive impact of flowers on mood and physical well-being. This is due to the release of neurotransmitters that induce the production of certain types of hormones like melatonin (calming), adrenaline (stimulating) and serotonin (mood boosting). A later Harvard study strengthens the Rutgers findings, "people who live with flowers report fewer episodes of anxiety and depressed feelings," stated researcher Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School.

It has been estimated that approximately 52 million American adults currently provide unpaid assistance, i.e., informal caregiving, to adults who are elderly or disabled. A relatively new phenomenon, informal caregiving is the general result of people living longer. As the baby-boomers enter retirement age the informal caregiving population is expected to grow exponentially. Most of these caregivers are ill prepared for their role and provide care with little or no support. As a result, caregivers' own physical and mental health deteriorates the longer they provide care.

"Initially I felt confident and privileged that I was able to take care of my father who suffered from Alzheimer's disease," stated Christine Moore, who provided care for her father. "As his Alzheimer's progressed, I found myself depressed, isolated and actually guilty for feeling that way. Simple gestures from my friends and family became an important lifeline for me."

For adult children, extended family and friends of these caregivers, setting up a monthly appreciation gift of flowers is easy, as well as psychologically and medically effective. FMN-FC's flowers are delivered direct from California growers and guaranteed fresh. Each floral gift includes information for the caregiver and delivery confirmation to the sender. There are no contracts to sign and the deliveries can be stopped at any time. Special gifts, in addition to the flowers, will be sent the longer the recipient is in the program. The FMN-FC website also provides information, resources and community for caregivers and their supporters. To sign up for the FMN-FC gift program, individuals should go to

Media Contact
Bobbie Wasserman

About Forget Me Not Flower Club
The Forget Me Not Flower Club ("FMN-FC") strengthens caregiver mental and physical health through the gift of flowers. Based on scientific research, The FMN-FC was launched to educate people on caregivers' needs and provide an easy avenue for people to contribute to the health of caregivers. The FMN-FC also provides an online resource for caregivers, their families and communities on the latest information and research on maintaining one's health when caring for others. For more information about The Forget Me Not Flower Club, visit us at


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