Navigation Links
Forecasting MDs' prescriptions' choice? Ask their patients, says Management Insights study
Date:4/9/2008

Physicians choice of prescriptions are often influenced by patients, with patient experience using specific drugs playing a strong role, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS). The results have important implications for those who market pharmaceuticals.

Management Insights, a regular feature of the journal, is a digest of important research in business, management, operations research, and management science. It appears in every issue of the monthly journal.

A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making is by Min Ding of Smeal College of Business at Pennsylvania State University and Jehoshua Eliashberg of the Wharton School.

The researchers addressed several questions: Do physicians incorporate patients inputs into their prescription decisions? If so, to what extent modeling such inputs improves the forecasting performance compared to models that do not explicitly incorporate patients inputs? Additionally, to what extent do the patients inputs depend on the type of patients, disease, and the physicians themselves?

Using prescription data from different therapeutic classes and physician specialties, the empirical results indicate improvement in forecasting when patients inputs are explicitly considered.

The authors find that, in most cases, the inherent preference for a drug, by both patients and physicians, increases once a patient has used the drug. They also find that patients play an important role in prescription decisions, but that their influence diminishes when the doctor is a specialist, and that they have no influence in situations where specialists are treating patients with severe symptoms.

These results have forecasting implications, as well as fundamental implications for how pharmaceutical executives should allocate their promotional resources.

The current issue of Management Insights is available at http://mansci.journal.informs.org/cgi/reprint/54/4/iv. The full papers associated with the Insights are available to Management Science subscribers. Individual papers can be purchased at http://institutions.informs.org. Additional issues of Management Insights can be accessed at http://mansci.pubs/informs/org/.

The Insights in the current issue are:

  • Inventory Record Inaccuracy: An Empirical Analysis by Nicole DeHoratius, Ananth Raman

  • Optimal Policy for Software Vulnerability Disclosure by Ashish Arora, Rahul Telang, Hao Xu

  • Security Patch Management: Share the Burden or Share the Damage? by Hasan Cavusoglu, Huseyin Cavusoglu, Jun Zhang

  • High Touch Through High Tech: The Impact of Salesperson Technology Usage on Sales Performance via Mediating Mechanisms by Michael Ahearne, Eli Jones, Adam Rapp, John Mathieu

  • Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter? by Teck Hua Ho, Juanjuan Zhang

  • Contracting and Information Sharing Under Supply Chain Competition by Albert Y. Ha, Shilu Tong

  • Inventory Management with Advance Demand Information and Flexible Delivery by Tong Wang, Beril L. Toktay

  • Competition and Cooperation in Decentralized Push and Pull Assembly Systems by Daniel Granot, Shuya Yin

  • Analysis of Direct Shipping Policies in an Inventory Routing Problem with Discrete Shipping Times by Luca Bertazzi

  • A Constant Approximation Algorithm for the One Warehouse Multi-Retailer Problem by Levi Retsef, Robin Roundy, David Shmoys, Maxim Sviridenko

  • Quantity Discounts Under Demand Uncertainty by Nihat Altintas, Feryal Erhun, Sridhar Tayur

  • Call Center Outsourcing Contracts Under Information Asymmetry by Sameer Hasija, Edieal J Pinker, Robert A Shumsky

  • Regret and Feedback Information in First-Price Sealed-Bid Auctions by Richard Engelbrecht-Wiggans, Elena Katok

  • Interior Additivity and Subjective Probability Assessment of Continuous Variables by Robert Clemen, Canan Ulu


'/>"/>

Contact: Barry List
barry.list@informs.org
443-757-3560
Institute for Operations Research and the Management Sciences
Source:Eurekalert

Related medicine news :

1. Long Islanders Take Unhealthy Measures to Afford Their Prescriptions
2. VIDEO from Medialink and General Motors: Electronic Prescriptions Save Lives and Money
3. Non-Medical Use of Prescriptions Linked to Drug Abuse Risk
4. Pharmacists Customize Prescriptions By Patient, Day and Dose with onePAC(TM) Packaging
5. Researchers propose consumers buy yearly drug licenses as new way to pay for prescriptions
6. $7 Brand Name Prescriptions for Low Income and Un-Insured Avoid Prescription Discount Cards!
7. AAPM statement on DEA ruling allowing multiple prescriptions for controlled substances
8. Professionals Use Drugs to Sharpen Their Minds, Survey Finds
9. Nickelodeon Gives Kids a Platform to Voice Their Opinions on Nick News with Linda Ellerbee: Election Issues 08 Premiering Sunday, April 13, at 9:00 p.m.
10. Researchers Able to Continue their Work to Help Patients Thanks to McDevitt Excellence in Research Awards from Blue Cross Blue Shield of Michigan Foundation
11. The Initiative for Elder Planning Studies Has Chosen to Include The Estate Vault as Part of Their Membership Offering
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... Lake Orion, Clarkston, Michigan (PRWEB) , ... June ... ... direction with respect to fertility once they have been diagnosed with endometriosis. These ... tolerable intercourse but they also require a comprehensive approach that can help for ...
(Date:6/25/2016)... ... June 25, 2016 , ... First Choice Emergency Room , the ... Ogunleye, as the Medical Director of its new Mesquite-Samuell Farm facility. , “We ... new Mesquite location,” said Dr. James M. Muzzarelli, Executive Medical Director of First Choice ...
(Date:6/24/2016)... Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... surgery procedures that most people are unfamiliar with. The article goes on to state ... procedures, but also many of these less common operations such as calf and cheek ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg Traurig, P.A. announced that ... chosen by their peers for this recognition are considered among the top 2 percent ... special honors as members of this year’s Legal Elite Hall of Fame: Miami ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented its ... Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor the outstanding ... Medicine Practice and Pediatric Emergency Medicine Practice. , “With this award, we ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the addition of the ... offering. The current unmet ... for MedImmune to enter. The US ageing population creates a ... considerable growth for effective anti-influenza medications. The introduction of a ... development is still in its infancy. Key ...
(Date:6/23/2016)... RIDGE, Ill. and INDIANAPOLIS ... of students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship ... The 2016 scholarship winners, announced today online at ... to let type 1 diabetes stand in the way ... Diabetes has supported the Foundation,s scholarship program since 2012, ...
(Date:6/23/2016)...  Guerbet announced today that it has been named ... . One of 12 suppliers to receive ... support of Premier members through exceptional local customer service ... to lower costs. ... outstanding customer service from Premier," says Massimo Carrara ...
Breaking Medicine Technology: