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For a Mother's Day Gift with Lasting Appeal, Invest in Women Health Workers, Says Save the Children
Date:5/4/2010

dbirth. Most of these deaths could be prevented if skilled and equipped health care providers were available in communities and clinics.

The new three-year Ad Council/Save the Children campaign will showcase these ordinary heroes – health workers and midwives – at work around the world. The "See Where the Good Goes™" ads will be distributed to 33,000 media outlets nationwide and reach Americans through donated TV, print, radio and online advertising and social media.

Why women?
Women front-line health workers are particularly critical to reducing preventable maternal and child deaths. Save the Children's State of the World's Mothers 2010 report lays out how women community health care workers and midwives are making significant progress in a number of poor countries around the world.

"Women have to be part of the equation to save the lives of other women and their children," said Powers. "I've lived in Pakistan and worked in many countries where social and cultural norms represent an additional barrier to basic health care for poor women. Many women aren't permitted to seek health care if they can't get it from another woman – even when it could save their life or their baby's life."

The report lays out evidence that women with limited formal education can be trained to successfully deliver life-saving services – such as breastfeeding counseling, post-natal care, vaccines and antibiotics. It also highlights the critical need for midwives to close the gap in skilled attendance at birth. Annually, around 50 million women give birth with no professional help.

"Without putting more women on the front lines of health care provision, the world will never overcome
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Source: PRWeb
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For a Mother's Day Gift with Lasting Appeal, Invest in Women Health Workers, Says Save the Children
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