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For a Mother's Day Gift with Lasting Appeal, Invest in Women Health Workers, Says Save the Children
Date:5/4/2010

New Report and Ad Council Campaign Show How Women Health Workers Can Save Children's Lives, Fill Key Health Care Gaps Around the World

Westport, Conn. (Vocus) -- To address the global shortfall of 4.3 million health care workers needed to end preventable maternal and child deaths, countries must invest in women who are front-line health care workers, Save the Children says in its new State of the World's Mothers 2010 report.

"It would be great if every pregnant mother and sick child had the option to see a doctor in a clinic, but in poor countries around the world that is far from the reality," said Mary Beth Powers, Save the Children's newborn and child survival campaign chief. "The good news is, with relatively modest investments in basic training, supervision and support, women who are front-line health workers can promote and deliver low-cost, proven health interventions that can save millions of children each year."

New Public Service Ad Campaign "See Where the Good Goes™" Distributed Widely
Together with the Ad Council, Save the Children is launching a public service advertising campaign and companion website GoodGoes.org to help Americans "See Where the Good Goes™" -- highlighting how investments in women health workers on the front lines can save the lives of children who might otherwise die from pneumonia, diarrhea, malaria and other preventable or treatable causes.

Annually, 8.8 million children die before their fifth birthday and nearly 350,000 women die from complications related to pregnancy and chil
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Source: PRWeb
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