Navigation Links
Food industry partnerships may carry risks
Date:1/31/2011

Health charities and health organizations must tread carefully when partnering with the food industry as it may risk compromise health promotion goals, states an editorial in CMAJ (Canadian Medical Association Journal) (pre-embargo link only) http://www.cmaj.ca/embargo/cmaj110085.pdf.

Partnerships with major food companies are attractive for health charities and organizations because they bring additional funding and support. For the food industry, these relationships can help burnish their brands, support marketing efforts and help with lobbying but they may obscure the very messages that health organizations are promoting.

"Corporations are not the problem," write Drs. Paul Hbert, Editor-in-Chief, CMAJ and Yoni Freedhoff, Medical Director, Bariatric Medical Institute, Ottawa. "By definition, corporate spending must serve to increase shareholder value a transparent fiduciary requirement that should encompass philanthropic efforts. Health organizations, even when desperate for money or resources, should avoid co-branding with the food industry."

At a minimum, partnerships should be arms length with limitations on how corporations can use health organizations' branding.

"Obesity is a pressing public health concern worldwide," write the authors. "The epidemic is primarily fuelled by the consumption of excess calories, including healthy ones a message that will not resonate with corporate sponsors. When they partner, health organizations become inadvertent pitchmen for the food industry."


'/>"/>

Contact: Kim Barnhardt
kim.barnhardt@cmaj.ca
613-520-7116 x2224
Canadian Medical Association Journal
Source:Eurekalert

Page: 1

Related medicine news :

1. ClearWay Minnesota(SM) Shines a Spotlight on a Reinvented Tobacco Industry
2. Industry Recognizes the Regence Health Engine for Excellence in Creativity, Innovation and Information
3. Chocolate Industry Leaders Sign Agreement, Align on Path Towards Increasing Consumer Availability & Consistency of Beneficial Cocoa Flavanols
4. San Diego State University and BIOCOM Institute Receive $4.95 Million Grant: The BRIDGE Project, Linking Education to Employment in San Diegos Life Sciences Industry
5. Language Service Leader Expands to Meet Booming, Global Industry Demand.
6. Vestara and EXP Pharmaceutical Services Corp. Announce Partnership Making Available Industry's Only Automated Pharmaceutical Waste Management Solution to over 5,000 U.S. Hospitals
7. Pelosi, Senior Democrats Remarks at News Conference on Repealing Health Insurance Industry Anti-Trust Exemption
8. Researchers at No. 1-Ranked U.S. Childrens Hospital Work with Industry to Develop a Child Crash Dummy thats More True-to-Life
9. Innovative Medical Alert Device Sets a New Standard in PERS Industry
10. Dairy Industry Raises a Glass of Milk to Lets Move! Campaign
11. LG Electronics Provides a Dose of HD for the Healthcare Industry at HIMSS 2010
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/1/2014)... August 01, 2014 Surftech athletes Jack ... Oahu paddleboard World Championships this past weekend in Hawaii ... 3rd place finisher Zeb Walsh were all on stock ... of the race and athletes this year were treated ... making the course extremely challenging as well as very ...
(Date:7/31/2014)... July 31, 2014 Just in time ... Chowder House is featuring new summertime drink specials ... six Duke’s locations throughout the season. ... alike, Duke’s award-winning, customer-nominated Seattle’s best happy hour is ... celebrate its Lake Union location’s 25th anniversary this summer, ...
(Date:7/31/2014)... who recently used birth control pills containing high-dose estrogen ... for breast cancer, whereas women using some other formulations ... Research , a journal of the American Association for ... contemporary oral contraceptives [birth control pills] in the past ... relative to never or former oral contraceptive use, and ...
(Date:7/31/2014)... Hoping to attract new customers who are ... , NutriGold is ready to ship out free samples of ... advantage of this offer fast and easy: http://www.nutrigold.com/Free-Samples ... at NutriGold, "We know that every time customers purchase one ... precious asset: their own health or the health of a ...
(Date:7/31/2014)... 2014 In many states and counties across ... storage of necessary life saving drugs. This requirement is for ... still a high number of ambulances without proper security procedures. ... the narcotics and even replaces the vital pain killers with ... seen in the case in Baraboo, Wisconsin last November. According ...
Breaking Medicine News(10 mins):Health News:Surftech Bark Commander Sweeps Molokai2Oahu Stock Paddleboard Division 2Health News:Seattle Seafood Restaurant Lake Union Duke's Chowder House Celebrating its 25th Anniversary, Still a Best Outdoor Deck Spot to Sip Up Cocktails in Record-Breaking Heat. 2Health News:Seattle Seafood Restaurant Lake Union Duke's Chowder House Celebrating its 25th Anniversary, Still a Best Outdoor Deck Spot to Sip Up Cocktails in Record-Breaking Heat. 3Health News:Recent use of some birth control pills may increase breast cancer risk 2Health News:NutriGold Launches Product Samples Page for its Supplements 2Health News:NutriGold Launches Product Samples Page for its Supplements 3Health News:New MedixSafe Alert - Ambulances Must Have A Medical Safe, Narcotics Cabinet, or Drug Locker 2
... 21 By combining the expertise of ... Group (BEZ.L) has developed enhanced management liability ... needs of healthcare organizations, including hospitals, long ... coverage is an adaptation of Beazley,s successful ...
... in 17 states have won awards in the "Fight the ... and Prevention and the DEET Education Program. Started in ... posters that encourage children and adults to protect against mosquito ... files of the winning posters are at www.fightthebitecontest.org ...
... for Life (AUL) today sent a letter to all ... polling data when they evaluate the President,s Supreme Court ... by overwhelming majorities that they want Supreme Court Justices ... and the rule of law as written, including on ...
... Melek White Paper Offers Advice to Health PlansSEATTLE, May 21 ... increasing awareness about mental health issues and getting support to ... looking for guidance as they prepare to implement mental health ... to health plans and suggests ways to use this legislation ...
... Animal study shows droplets rubbed into skin prevented infections ... via droplets rubbed into the skin appear to protect ... on chinchillas. , If this approach proves effective in ... preventing ear infections, the researchers noted. , Three groups ...
... Amid renewed calls to consider reducing the legal drinking ... lower drinking ages increase unplanned pregnancies and pre-term births ... lower drinking age increases risky sexual behavior among young ... result in premature birth and low birth weight," said ...
Cached Medicine News:Health News:Beazley's New Management Liability Coverage is Tailored to Unique Needs of Healthcare Organizations 2Health News:Beazley's New Management Liability Coverage is Tailored to Unique Needs of Healthcare Organizations 3Health News:'Fight the Bite' Poster Contest Honors 28 Students in 17 States 2Health News:'Fight the Bite' Poster Contest Honors 28 Students in 17 States 3Health News:Americans United for Life Memo Urges Senators to Consider New Abortion Polling Data Showing Majorities of all Parties Oppose Judicial Activism, Support Abortion Regulations 2Health News:Americans United for Life Memo Urges Senators to Consider New Abortion Polling Data Showing Majorities of all Parties Oppose Judicial Activism, Support Abortion Regulations 3Health News:Americans United for Life Memo Urges Senators to Consider New Abortion Polling Data Showing Majorities of all Parties Oppose Judicial Activism, Support Abortion Regulations 4Health News:Milliman Analysis: Preparing for Mental Health Parity 2Health News:Pediatric Ear Infection Vaccine Shows Promise 2Health News:Study: Lower legal drinking age increases poor birth outcomes 2
(Date:7/31/2014)... Mass. , July 31, 2014 /PRNewswire/ ... funding changes brought about by the Affordable ... reimbursement and prescribing of pharmaceutical therapies. The ... cover beneficiaries through new regulations and expanded ... occurring in the health exchanges—state-based marketplaces set ...
(Date:7/31/2014)... , July 31, 2014 Lazarus Effect, a ... interventional devices to facilitate removal of blood clots, announced ... the financing will support EU commercialization of several approved ... the Lazarus ReCover™ and Lazarus Cover™ in ... reflects investor confidence in the value of our novel, ...
(Date:7/31/2014)... COLORADO SPRINGS, Colo. , July 31, 2014 ... Company specializing in cannabis formulation-based drug development and ... has commenced production of multiple strains of cannabis ... scientific research to select the best strains for ... to bring the cannabis formulations to market for ...
Breaking Medicine Technology:Health Exchanges Drive Change In MCO Strategies And Physician Prescribing Decisions; Impact On Pharma Mixed 2Health Exchanges Drive Change In MCO Strategies And Physician Prescribing Decisions; Impact On Pharma Mixed 3Health Exchanges Drive Change In MCO Strategies And Physician Prescribing Decisions; Impact On Pharma Mixed 4Lazarus Effect Closes $5 Million Financing 2Cannabis Science Initiates Scientific Cultivation Programs to Test Multiple Strains of Cannabis to Obtain Extract Formulations for Clinical Drug Development Targeting Multiple Critical Ailments Starting with Cancer and Neurological Disorders 2
... Nov. 19 A recent Reuters article reported ... expect an industry increase as a result of broader insurance ... million additional Americans may begin receiving health care insurance coverage ... on the access" extended to the new enrollees according to ...
... , NEW YORK, Nov. 19 Delcath Systems, Inc. ... Delcath Percutaneous Hepatic Perfusion (PHP(TM)) System, a minimally invasive drug ... the liver, today reported on the Company,s recent progress. , ... our team has achieved many significant milestones as we move ...
Cached Medicine Technology:Delcath Systems Reports Substantial Progress 2Delcath Systems Reports Substantial Progress 3Delcath Systems Reports Substantial Progress 4
... is an internationally known brand famous ... The ophthalmic collection offers chic and ... creativity in titanium, metal and plastic ... unique styling with trendy shapes and ...
... The license agreement between Brook ... to 1993. Characterized by lightweight materials ... Brothers collections reflect the unique features ... brand. A product with classic style ...
... style. Creativity and cutting-edge design. Dolce & ... a new licensing agreement in October 2005.The ... 1985 by the famous designer duo, Domenico ... with their Mediterranean roots to create the ...
Michael Kors eyewear delivers chic American style, updated for today's discerning high-end consumer.,Made from the finest materials, the eyewear collection artfully mixes textures and fabrications, c...
Medicine Products: