Navigation Links
Food industry partnerships may carry risks

Health charities and health organizations must tread carefully when partnering with the food industry as it may risk compromise health promotion goals, states an editorial in CMAJ (Canadian Medical Association Journal) (pre-embargo link only)

Partnerships with major food companies are attractive for health charities and organizations because they bring additional funding and support. For the food industry, these relationships can help burnish their brands, support marketing efforts and help with lobbying but they may obscure the very messages that health organizations are promoting.

"Corporations are not the problem," write Drs. Paul Hbert, Editor-in-Chief, CMAJ and Yoni Freedhoff, Medical Director, Bariatric Medical Institute, Ottawa. "By definition, corporate spending must serve to increase shareholder value a transparent fiduciary requirement that should encompass philanthropic efforts. Health organizations, even when desperate for money or resources, should avoid co-branding with the food industry."

At a minimum, partnerships should be arms length with limitations on how corporations can use health organizations' branding.

"Obesity is a pressing public health concern worldwide," write the authors. "The epidemic is primarily fuelled by the consumption of excess calories, including healthy ones a message that will not resonate with corporate sponsors. When they partner, health organizations become inadvertent pitchmen for the food industry."


Contact: Kim Barnhardt
613-520-7116 x2224
Canadian Medical Association Journal

Page: 1

Related medicine news :

1. ClearWay Minnesota(SM) Shines a Spotlight on a Reinvented Tobacco Industry
2. Industry Recognizes the Regence Health Engine for Excellence in Creativity, Innovation and Information
3. Chocolate Industry Leaders Sign Agreement, Align on Path Towards Increasing Consumer Availability & Consistency of Beneficial Cocoa Flavanols
4. San Diego State University and BIOCOM Institute Receive $4.95 Million Grant: The BRIDGE Project, Linking Education to Employment in San Diegos Life Sciences Industry
5. Language Service Leader Expands to Meet Booming, Global Industry Demand.
6. Vestara and EXP Pharmaceutical Services Corp. Announce Partnership Making Available Industry's Only Automated Pharmaceutical Waste Management Solution to over 5,000 U.S. Hospitals
7. Pelosi, Senior Democrats Remarks at News Conference on Repealing Health Insurance Industry Anti-Trust Exemption
8. Researchers at No. 1-Ranked U.S. Childrens Hospital Work with Industry to Develop a Child Crash Dummy thats More True-to-Life
9. Innovative Medical Alert Device Sets a New Standard in PERS Industry
10. Dairy Industry Raises a Glass of Milk to Lets Move! Campaign
11. LG Electronics Provides a Dose of HD for the Healthcare Industry at HIMSS 2010
Post Your Comments:
(Date:11/30/2015)... (PRWEB) , ... November 30, 2015 , ... RoamRight, a ... up with Public Television’s Travel With Kids to promote family vacations ... Simmons family as they explore international destinations and educate families about the people and ...
(Date:11/30/2015)... ... November 30, 2015 , ... A novel class of ... be effective in fighting methicillin-resistant Staphylococcus aureus (MRSA), one of the major drug-resistant ... that small molecule analogs that target the functions of SecA, a central part ...
(Date:11/30/2015)... Plains, NJ (PRWEB) , ... November 30, 2015 , ... ... in a comfortable and convenient setting. , When you have dental problems, you need ... the field and can effectively diagnose and treat your needs, a friendly dentist who ...
(Date:11/30/2015)... ... ... Using a combination of two blood sugar tests rather than a single test ... study by researchers at the School of Public Health at Georgia State University. , ... Glucose Tests ,” published in Frontiers in Public Health, the researchers noted that 24 ...
(Date:11/30/2015)... ... November 30, 2015 , ... ... general dentistry out of Glen Ridge, NJ. He has both advanced training ... optimal mastication. He is also an expert in cosmetic dentistry. He is ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... , 1 décembre 2015 ... exposition et conférence d,Asie portant sur ... sur l,industrie manufacturière, se tiendra à ... 20 au 22 avril 2016. ... Photo - ...
(Date:11/30/2015)... , December 1, 2015 ... adds "Endometriosis - Pipeline Review, H2 ... overview on therapeutic pipeline of Endometriosis and ... effective counter strategies to gain competitive advantage. ... targets and MOAs to produce first-in-class and ...
(Date:11/30/2015)... CUPERTINO, Calif. , Nov. 30, 2015 ... announced today that Matt Hogan , ... the Oppenheimer Healthcare Conference on Tuesday, December ... conference is being held at the Westin ... will also be available for one-on-one meetings ...
Breaking Medicine Technology: