Navigation Links
Food advertisements in your magazine: How healthy are they?
Date:1/19/2009

In the first-ever study of food adverts in UK magazines, researchers found them filled with sugary, salt-filled options often contradicting the health messages the articles were trying to put across.

"Nearly every magazine contains advice on a healthier lifestyle, yet we found the food adverts were for products high in sugar and salt and low in fibre such as ready meals, sauces and confectionary," explains Dr Jean Adams, lecturer in public health at Newcastle University, who led the study.

"Obviously, it's up to each of us to decide what we eat but if we're constantly bombarded with images of unhealthy food every time we pick up a magazine then we're going to be swayed in what we choose," she adds.

It means that women sitting down to enjoy the treat of a cup of tea, a chocolate bar and a magazine may unwittingly be tempted to an even unhealthier diet.

What's in the ads?

Newcastle University researchers collected and compared data on the nutritional content of the foods advertised in 30 most widely-read weekly magazines during November 2007.

A detailed nutritional analysis of the foods in the adverts found that the products advertised were generally much higher in sugar and salt, and lower in fibre than the World Health Organisation (WHO) recommendations.

The study published online today in the European Journal of Public Health shows that over a quarter of the food adverts (25.5%) were for ready-meals, sauces and soups which tend to be high in salt and sugar.

Almost one quarter (23%) of the foods advertised were categorised as "containing fat or sugar" including products such as ice-cream, chocolate bars, sweets and full sugar soft drinks. Government guidelines recommend these should be eaten only "sparingly". More of these adverts were found in magazines with a higher proportion of women readers or readers of a lower social class. In contrast, very few of the ads, only 1.8%, were for fruit and vegetables and these were mainly in high-end magazines.

"Health bodies and the government are trying to encourage all of us to eat a healthier diet, yet we found that many of the magazines, especially those targeting lower-income families are full of adverts promoting food that is largely unhealthy," says Dr Adams.

"Families are facing so many social pressures that it's a constant battle to stay on the right track when choosing and preparing meals and these adverts are doing little to help."


'/>"/>

Contact: Karen Bidewell, Newcastle University
karen.bidewell@ncl.ac.uk
01-912-227-850
Newcastle University
Source:Eurekalert

Related medicine news :

1. Meth Project Advertisements Selected for National Prevention Campaign
2. Advertisements for Medical Devices, Implants Should Carry Warnings of Dangerous Side Effects, Infections
3. Statement of Robert Jarvik, MD, President and CEO of Jarvik Heart, Inc. Regarding the Lipitor DTC Advertisements
4. Alcohol Advertisements Seen by Youth on TV on the Rise, According to a New Report by the Center on Alcohol Marketing and Youth
5. Penn study finds pro-death proteins required to regulate healthy immune function
6. UCLA researchers identify markers that may predict diabetes in still-healthy people
7. Air pollution linked to cardiovascular risk indices in healthy young adults
8. Top Tips to Enjoy Healthy Latin Food Without Losing the Taste (Recipe)
9. Finicky Felines Award Four Stars to New Wellness(R) Healthy Indulgence Everyday Entrees
10. Keeping Kids Healthy and Fit: The New York Kids Club Launches a Revolutionary New Fitness Program
11. LifeMasters Provides Tips for Maintaining a Healthy Blood Cholesterol Level
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/19/2017)... ... August 19, 2017 , ... Yesterday, the President of the United States ... two sides. There are not two sides to hatred, bigotry, discrimination, and a white ... and the NPEIV stands against all forms of such hatred and discrimination in this ...
(Date:8/18/2017)... ... August 19, 2017 , ... Mr. ... presided over the Amazing Thailand Health and Wellness Tourism Showcase 2017 yesterday, which ... Pakprot, Deputy Governor for Tourism Products and Business at TAT said, “Thailand has ...
(Date:8/18/2017)... York, NY (PRWEB) , ... August 18, 2017 ... ... edition of “Vision & Hearing” campaign, advocating for active, healthy lifestyles and highlighting ... resources available for individuals with hearing impairments and shares the latest innovations in ...
(Date:8/18/2017)... , ... August 18, 2017 , ... The Dawn Johnson ... inaugurating a new charity drive to generate community support for efforts to educate the ... cures and treatments for all types of cancer. , Each day in America, ...
(Date:8/18/2017)... ... 2017 , ... MLM Insurance Group, a Miami area provider ... is working to support the Take Stock In Children Foundation during a regional ... The Take Stock In Children Foundation (TSC) offers guidance and assistance to low ...
Breaking Medicine News(10 mins):
(Date:8/15/2017)... Inc. announced today that its fully owned USA ... York City Office in Yonkers, New York ... (TWO 2 ) homecare therapy. This new East Coast location has ... under the company,s DMEPOS accreditation for Home/Durable Medical Equipment Services. ... Advanced Oxygen Therapy Inc. New ...
(Date:8/8/2017)... --   Second-quarter 2017 revenues ... per share from continuing operations ... percent to $110 million ... $161 million Second-quarter 2017 ... increased 8 percent to $0.93 ...
(Date:8/7/2017)... DUBLIN , Aug. 7, 2017  Endo International ... has reached agreements to resolve virtually all known U.S. ... in discussions to resolve the known remaining U.S. claims ... installment payments beginning in the fourth quarter of 2017 ... part of its second quarter 2017 results, the Company ...
Breaking Medicine Technology: