Navigation Links
Food advertisements in your magazine: How healthy are they?
Date:1/19/2009

In the first-ever study of food adverts in UK magazines, researchers found them filled with sugary, salt-filled options often contradicting the health messages the articles were trying to put across.

"Nearly every magazine contains advice on a healthier lifestyle, yet we found the food adverts were for products high in sugar and salt and low in fibre such as ready meals, sauces and confectionary," explains Dr Jean Adams, lecturer in public health at Newcastle University, who led the study.

"Obviously, it's up to each of us to decide what we eat but if we're constantly bombarded with images of unhealthy food every time we pick up a magazine then we're going to be swayed in what we choose," she adds.

It means that women sitting down to enjoy the treat of a cup of tea, a chocolate bar and a magazine may unwittingly be tempted to an even unhealthier diet.

What's in the ads?

Newcastle University researchers collected and compared data on the nutritional content of the foods advertised in 30 most widely-read weekly magazines during November 2007.

A detailed nutritional analysis of the foods in the adverts found that the products advertised were generally much higher in sugar and salt, and lower in fibre than the World Health Organisation (WHO) recommendations.

The study published online today in the European Journal of Public Health shows that over a quarter of the food adverts (25.5%) were for ready-meals, sauces and soups which tend to be high in salt and sugar.

Almost one quarter (23%) of the foods advertised were categorised as "containing fat or sugar" including products such as ice-cream, chocolate bars, sweets and full sugar soft drinks. Government guidelines recommend these should be eaten only "sparingly". More of these adverts were found in magazines with a higher proportion of women readers or readers of a lower social class. In contrast, very few of the ads, only 1.
'/>"/>

Contact: Karen Bidewell, Newcastle University
karen.bidewell@ncl.ac.uk
01-912-227-850
Newcastle University
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Meth Project Advertisements Selected for National Prevention Campaign
2. Advertisements for Medical Devices, Implants Should Carry Warnings of Dangerous Side Effects, Infections
3. Statement of Robert Jarvik, MD, President and CEO of Jarvik Heart, Inc. Regarding the Lipitor DTC Advertisements
4. Alcohol Advertisements Seen by Youth on TV on the Rise, According to a New Report by the Center on Alcohol Marketing and Youth
5. Penn study finds pro-death proteins required to regulate healthy immune function
6. UCLA researchers identify markers that may predict diabetes in still-healthy people
7. Air pollution linked to cardiovascular risk indices in healthy young adults
8. Top Tips to Enjoy Healthy Latin Food Without Losing the Taste (Recipe)
9. Finicky Felines Award Four Stars to New Wellness(R) Healthy Indulgence Everyday Entrees
10. Keeping Kids Healthy and Fit: The New York Kids Club Launches a Revolutionary New Fitness Program
11. LifeMasters Provides Tips for Maintaining a Healthy Blood Cholesterol Level
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/1/2014)... 01, 2014 First Warning Systems, a ... cellular changes throughout the body, announced the company is ... address the company’s breadth of upcoming product releases. The ... screening technology. , “Our initial focus will be an ... detects abnormal circadian cellular changes over time,” said Rob ...
(Date:10/1/2014)... Farmington Company today announced it has ... visual identity helping brokers, consultants and companies to ... create greater benefit communication synergies. They unveiled a ... customers to better leverage Farmington Company’s industry-tested experience ... the rebrand is the refreshed tagline: For the ...
(Date:10/1/2014)... Hills, California (PRWEB) October 01, 2014 ... expert, Dr. Kathleen Mojas is celebrating 20 years of ... has assisted hundreds of people to achieve greater joy ... an important list of warning signs and suggestions for ... , Dr. Mojas explains: “Believe it or not, ...
(Date:10/1/2014)... Diet Doc understands that many of their ... and their dieting attempts could be easily sabotaged by the ... diet treatments into their programs as a way to ... and effective weight loss results, it also allows patients to ... maintain their weight for the future. , Earlier versions of ...
(Date:10/1/2014)... 2014 Scientists at the University of ... target immune system proteins has the power to knock ... details of the new study on their website. ... Researchers in the UWA School of Pathology and Laboratory ... mice with mesothelioma with promising results. , “A ...
Breaking Medicine News(10 mins):Health News:First Warning Systems Changes Name to Cyrcadia Health to Better Reflect Core Competency and Goals of Company 2Health News:First Warning Systems Changes Name to Cyrcadia Health to Better Reflect Core Competency and Goals of Company 3Health News:First Warning Systems Changes Name to Cyrcadia Health to Better Reflect Core Competency and Goals of Company 4Health News:Farmington Company Launches Rebrand and New Positioning 2Health News:Prominent Beverly Hills Psychologist Dr. Kathleen Mojas Celebrating 20 Years in Private Practice Identifies Common Warning Signs That You May Be In a Toxic Relationship. 2Health News:Prominent Beverly Hills Psychologist Dr. Kathleen Mojas Celebrating 20 Years in Private Practice Identifies Common Warning Signs That You May Be In a Toxic Relationship. 3Health News:Diet Doc Announces Their New Version of the Hormone Diet Plan to Target, Attack and Burn Fat Without Dangerous Side Effects 2Health News:Diet Doc Announces Their New Version of the Hormone Diet Plan to Target, Attack and Burn Fat Without Dangerous Side Effects 3Health News:Diet Doc Announces Their New Version of the Hormone Diet Plan to Target, Attack and Burn Fat Without Dangerous Side Effects 4Health News:New Mesothelioma Study Says Mice Cured by Immuntherapy “Cocktail”, Reports Surviving Mesothelioma 2
... It has been reported that bacteria lurking in ... called endotoxins that may trigger asthma and asthma-related ... association has been established between endotoxin levels and ... medication use, and wheezing. These relationships were strongest ...
... says that a combination of newer drugs for ... ,Hypertension is the most important preventable cause of ... of anti-hypertensive drugs for prevention of cardiovascular mortality ... trial using standard diuretic or Beta-blocker therapy, or ...
... report published by the Department of Veterans Affairs (VA) ... levels and provided a guideline to do so.// ... heart and blood vessels, but they may also increase ... Alzheimer’s disease. ,During September, celebrating the National Cholesterol ...
... acid as found to reduce the rate of birth defects. ... found that more than one third of birth defects are ... Spina bifida and anencephaly, known as neural-tube defects, arise when ... close during the first weeks of pregnancy. The defect causes ...
... the current edition of Pediatrics that use of alcohol based ... gastro-intestinal infections.// ,In a study of 292 Greater Boston ... those that used the gel had a 59 percent reduction ... day care centers, and all had a least one child ...
... from the Stanford University School of Medicine have reported the ... result of the study has found that //high doses of ... growth of cancer in patients with prostate cancer. The study ... the growth of prostate cancer by 70 percent. ...
Cached Medicine News:Health News:Is your house safe enough to protect against asthma attacks? 2Health News:High Cholesterol Can Be Controlled By Screening And Prevention 2Health News:Folic acid enriched grain reduces birth defects 2Health News:Less Stomach Infections If Hand Sanitizer Gel Is Used 2
(Date:10/1/2014)... 1, 2014  SI-BONE, Inc., a medical device company that ... a minimally invasive surgical (MIS) device indicated for fusion for ... expansion of its European operations with the formation of a ... as General Manager, Germany.  Mr. Schaber will join former Kyphon ... Europe , Middle East ...
(Date:10/1/2014)... Oct. 1, 2014  CVS Health is thanking its ... role in changing the way health care is delivered ... the Company,s retail pharmacies, mail service pharmacies and specialty ... our company name to CVS Health to reflect our ... the innovations needed to shape the future of health," ...
(Date:10/1/2014)... Switzerland , October 1, 2014 ... Genomics and Next Generation Sequencing (NGS) data analysis, today ... run full cystic fibrosis analysis in a single NGS ... characterisation of all types of variants in a single ... Until now, it has not been possible to simultaneously ...
Breaking Medicine Technology:SI-BONE, Inc. Announces European Expansion with Appointment of Eric Schaber as General Manager, Germany and Formation of GmbH 2SI-BONE, Inc. Announces European Expansion with Appointment of Eric Schaber as General Manager, Germany and Formation of GmbH 3SI-BONE, Inc. Announces European Expansion with Appointment of Eric Schaber as General Manager, Germany and Formation of GmbH 4CVS Health Thanking its Pharmacists during American Pharmacists Month for Helping People on Their Path to Better Health 2CVS Health Thanking its Pharmacists during American Pharmacists Month for Helping People on Their Path to Better Health 3Sophia Genetics Launches Full CFTR Analysis in Single Clinical Grade NGS Experiment 2
... and JERUSALEM, Sept. 14, 2011 Chiasma, Inc., a privately ... CEO, will present an overview of the Company at the ... York, New York, on Monday, September 19, 2011 at 1:30 ... oral form of octreotide acetate being developed first for the ...
... Medical Technologies, Inc. and the Physician Services technology ... announced an agreement for INHS to provide Greenway,s ... solution PrimeSUITE® 2011 to hospital systems ... network interoperability. Established more than a ...
Cached Medicine Technology:Chiasma to Present at the UBS Global Life Sciences Conference 2Greenway Partners With INHS to Advance EHR Adoption 2Greenway Partners With INHS to Advance EHR Adoption 3
... PACHETT 3 uses the exact enhanced corneal ... DGH pachymeters used exclusively by the OHTS ... into the software. The new backlit LCD ... average, standard deviation and IOP correction calculation ...
The Medmont C100 Colour Vision Tester is an electronic colour vision screening device which is used to rapidly detect red/green colour vision deficiencies. Its high sensitivity provides a positive in...
... E300 Corneal Topographer has applications ... clinical procedures including Radial Keratotomy, ... Contact Lens Fitting. Based on ... the E300 analyses an accurate ...
... first Open Bore MR ,Siemens has combined, for ... bore, a very short 125 cm magnet and ... very revolutionary: Open Bore MR. And MAGNETOM Espree, ... A unique Siemens technology, which means faster, more ...
Medicine Products: