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Food 'Pro' Cat Cora Teams Up With Sensodyne(R) ProNamel(TM) to Offer a Guide to Dining out with a Smile
Date:10/17/2007

The Iron Chef Serves Up Insider Tips and Recipes to Enhance Any Dining

Experience and To Reduce the Impact of Acid Wear on Teeth

PITTSBURGH, Oct. 17 /PRNewswire/ -- Those who want a healthy body and a healthy smile can worry less about the toll their diets can sometimes take on tooth enamel as a result of acid wear. Whether dining out or at home, Americans are consuming healthier fare such as fruits, vegetables, diet sodas and sports drinks -- but many of these options are also high in acid, which may soften and wear away tooth enamel over time and lead to sensitivity.

Food authority and Iron Chef Cat Cora has partnered with the makers of the Sensodyne(R) ProNamel(TM), a new toothpaste which delivers both state-of-the- art acid wear and sensitivity protection, to create The Food Pro's Guide to Dining Out With a Smile. The handy guide is packed with Cat's insider tips to help people indulge in healthy foods they love with confidence and create a worry-free smile.

"Just like many Americans, I'm all about finding nutritious options whether I'm eating at a restaurant or cooking for my family at home," said Cat Cora. "I'm excited to partner with Sensodyne ProNamel on this new guide, and get the word out about how people can enjoy their favorite foods and make the most out of any dining experience."

WHAT'S EATING YOUR TEETH WHILE YOU'RE EATING?

Dental professionals view acid wear as one of the most significant oral care concerns of the 21st century. Over time, untreated acid wear can weaken the enamel so much that it ultimately can change the texture and appearance of teeth, as well as cause painful tooth sensitivity. Sensodyne ProNamel is specially formulated to re-harden enamel and also helps enamel become more resistant to future acid attacks and tooth sensitivity.

"With more people consuming acidic foods and beverages, I'm seeing an increase in patients experiencing acid wear," says Lana Rozenberg, DDS, of Rozenberg Dental Day Spa in New York City. "It's essential to take preventive steps like asking your dental professional about whether you might be at risk for acid wear and about using a toothpaste such as Sensodyne ProNamel."

INSIDER TIPS TO INDULGE WITH CONFIDENCE

The Food Pro's Guide to Dining Out With a Smile dishes about the tell-tale signs of acid wear and provides simple steps that consumers can adopt to help protect their tooth enamel. The Guide also serves up Cat's favorite flavorful recipes and exclusive tips for having a care-free dining experience that will make everyone feel like a food pro - whether it's facing a wine conundrum, wondering how to watch your waistline while dining out or how to secure a reservation at a coveted restaurant.

CATCORAFOODPROGUIDE.COM

The Food Pro's Guide to Dining Out With a Smile is available for free download at http://www.catcorafoodpro.com.

STATE-OF-THE-ART PROTECTION

Sensodyne ProNamel is formulated with high fluoride availability to re- harden enamel so it becomes more resistant to future attacks. It helps protect teeth against acid wear and contains the maximum strength FDA approved sensitivity ingredient to relieve and help prevent tooth sensitivity commonly associated with acid wear. It also offers low abrasivity to minimize enamel wear during tooth brushing.

A PREVENTIVE APPROACH

Once enamel is lost, it cannot be replaced, so a preventive approach is essential to help protect against future damage, Dr. Rozenberg recommends incorporating these simple steps into your daily routine to help prevent future damage:

-- Avoid brushing your teeth immediately after consuming acidic food or

drinks when enamel is at its softest and more likely to be damaged. It

is best to brush teeth before meals or wait at least one hour after

eating before brushing.

-- Swallow acidic drinks immediately versus swishing them in your mouth.

Consider drinking soft drinks through a straw directed away from the

teeth to avoid contact with your teeth.

-- Get regular dental check-ups and follow your dentist's or dental

hygienist's advice.

-- Brush with a toothpaste that helps to protect and re-harden tooth

enamel.

COST AND AVAILABILITY

Sensodyne ProNamel comes in a great mint taste and offers the benefits of regular toothpaste - removes plaque, freshens breath and prevents cavities. It is now available at leading food, drug and mass merchandise stores nationwide and online retailers including Drugstore.com. The average retail price is $4.99 for a 4 oz. tube.

For more information on Sensodyne ProNamel, including an animation on acid wear and coupons, please visit http://www.pronamel.com.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one if the world's largest over- the-counter consumer healthcare products company. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R) and NicoDerm(R), as well as many medicine cabinet staples, Abreva(R), Aquafresh(R), Sensodyne(R), and Tums(R), which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline

GlaxoSmithKline, one of the world's leading researched-based pharmaceutical and consumer healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better, and live longer.


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SOURCE GlaxoSmithKline
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