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Food Ingredients Industry Leaders Applaud the Launch of Health ingredients South America
Date:6/30/2009

The event was an unmitigated success, welcoming 1012 visitors who left the show impressed and vowing to return in 2011.

SAO PAULO, June 30 /PRNewswire/ -- A total success. That sums up the Health ingredients (Hi) South America Summit, held for the first time on June 15-16, 2009 at Sao Paulo's Novotel Centre Norte. The international conference and tabletop exhibition welcomed over 1000 key decision-makers in the food industry, in this, its inaugural edition.

The Summit's organizer, UBM Brazil, reports that 323 of the visitors attended the conference program, which consisted of more than 45 presentations on a full range of business crucial industry subjects, including obesity, micro-encapsulation, cosmoceuticals, cardiovascular health, brain health, sporting nutrition, diabetes, and market conditions.

"There was not one word of negative comment on the event, showing that it satisfied both visitors and exhibitors," says United Business Media Events Manager Vincent Brain, who is responsible for UBM's Health ingredient events outside Europe. "Hi South America shows that the functional ingredients sector is highly dynamic. This dynamism presents a major continuing challenge for the professionals involved in marketing, and research and development for companies. That is why this event was so successful. It was an open forum for exhibitors to launch their products and innovations, the objective of which is to improve the health of end consumers."

The South American version has now established itself as the meeting point in Brazil for functional food ingredient companies, as witnessed by participants' comments that the results exceeded their expectations.

"Our participation in Hi South America was very beneficial and interesting, since we want to attract new clients in Brazil, by presenting our product PreB-Florane
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SOURCE Health ingredients
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