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Food Industry Sets Standards for Advertising to Kids
Date:7/14/2011

k marketing to a reliable measure of overall nutritional quality, not just a select nutrient or two. One-nutrient-at-a-time guidance can be entirely misleading," Katz added.

An estimated one-third of U.S. children are now considered overweight or obese. Kids who are too heavy run the risk of high blood pressure and high cholesterol; type 2 diabetes; breathing problems, such as sleep apnea, and asthma; joint problems; fatty liver disease; and social and psychological problems, such as discrimination and poor self-esteem, which can continue into adulthood, according to the National Institutes of Health.

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To learn more about healthy eating for kids, visit the Nemours Foundation.

SOURCES: David L. Katz, M.D., M.P.H., director, Prevention Research Center, Yale University School of Medicine, New Haven, Conn.; July 14, 2011, teleconference with: Elaine Kolish, vice president and director, Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative; Eric Decker, Ph.D., chair of the Department of Food Science, University of Massachusetts, Amherst


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