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Fonterra's New ClearProtein(TM) Satiety Water a First for New Zealand Market
Date:4/1/2009

- is a concept that is rapidly growing in profile in the nutrition industry. Increasingly, consumers are trying to manage their nutrition and calorie intake in a world of convenience and processed foods. While a diet requires ongoing discipline, products such as Whole offer an alternative by building satiety into everyday snacking goods.

Whole provides a healthy snack option, as it contains 5gms of protein and 1.5gms of fiber, yet only 2.5 gms (half a teaspoon) of sugar and 30 calories. It contains three times the protein, and almost as much fiber as a banana, with only one-quarter of the calories.

Whole water utilizes Fonterra Ingredients' ClearProtein(TM), a whey protein isolate developed at the Fonterra Research Centre in Palmerston North, New Zealand, to deliver a satiety effect. Established research over many years has shown that protein in general, and whey protein in particular, delivers superior satiety compared to other macronutrients such as carbohydrates.

"Functional water is one of the world's fastest growing beverage categories. The challenge to date has been to incorporate protein into water without compromising the taste, texture or appearance. ClearProtein(TM) has an edge over other proteins because it delivers the nutritional benefits of protein without compromising the inherent characteristics of a water beverage."

"There is a growing appetite for sports drinks and functional beverages relating to modern lifestyle trends - people have less time and require nutritious options on-the-go. The ClearProtein(TM) range has significant potential for our global customers as it can be used in a wide range of applications, such as functional waters, sports beverages, jelly drinks and weight management beverages," said Mr. Little.

    Media Contact:
    Dan Skinner
    Zeno for Fonterra USA
    312-396-9706
    dan.skinner@z
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SOURCE Fonterra
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