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Fonterra's New ClearProtein(TM) Satiety Water a First for New Zealand Market
Date:4/1/2009

Product's Constituent Ingredients Now Available to Other Food Manufacturers

CHICAGO, April 1 /PRNewswire/ -- Fonterra Co-operative Group this week launched a new satiety water in New Zealand, called Whole. The product, which is made with milk protein, is a first for the market, and food and beverage manufacturers in the United States and other global markets can currently leverage the product's constituent ingredients.

Fonterra Ingredients' Global Category Manager for Functional Nutrition, Nigel Little, says there is exciting potential and rising interest around the world in functional waters of this kind.

"We're seeing increasing consumer awareness of protein, and more specifically milk or whey protein, as effective in controlling appetite and boosting nutrition," said Mr. Little.

"The ClearProtein(TM) range of ingredients provides these dairy protein benefits to mainstream functional beverages, delivering superior flavor, stability and translucency."

Mr. Little says Whole, which is a first in the functional beverages category in New Zealand, has been made possible through Fonterra's innovation focus. While the beverage will not be available to consumers outside of New Zealand at this time, its constituent ingredients are available to other food manufacturers.

In the United States, Fonterra's new Technical Center was developed to provide customers with world class value add solutions and dairy innovation leadership. With the introduction of Whole and the ClearProtein range of ingredients, Fonterra has new resources to provide customers seeking satiety solutions.

"The U.S. Technical Center allows Fonterra to provide customers with a combination of value add ingredients and technical support that create tailored solutions," said Josh Hosking, business development manager for Fonterra USA.

Satiety - the feeling of fullness
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SOURCE Fonterra
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