Navigation Links
Fonterra's New ClearProtein(TM) Satiety Water a First for New Zealand Market
Date:4/1/2009

Product's Constituent Ingredients Now Available to Other Food Manufacturers

CHICAGO, April 1 /PRNewswire/ -- Fonterra Co-operative Group this week launched a new satiety water in New Zealand, called Whole. The product, which is made with milk protein, is a first for the market, and food and beverage manufacturers in the United States and other global markets can currently leverage the product's constituent ingredients.

Fonterra Ingredients' Global Category Manager for Functional Nutrition, Nigel Little, says there is exciting potential and rising interest around the world in functional waters of this kind.

"We're seeing increasing consumer awareness of protein, and more specifically milk or whey protein, as effective in controlling appetite and boosting nutrition," said Mr. Little.

"The ClearProtein(TM) range of ingredients provides these dairy protein benefits to mainstream functional beverages, delivering superior flavor, stability and translucency."

Mr. Little says Whole, which is a first in the functional beverages category in New Zealand, has been made possible through Fonterra's innovation focus. While the beverage will not be available to consumers outside of New Zealand at this time, its constituent ingredients are available to other food manufacturers.

In the United States, Fonterra's new Technical Center was developed to provide customers with world class value add solutions and dairy innovation leadership. With the introduction of Whole and the ClearProtein range of ingredients, Fonterra has new resources to provide customers seeking satiety solutions.

"The U.S. Technical Center allows Fonterra to provide customers with a combination of value add ingredients and technical support that create tailored solutions," said Josh Hosking, business development manager for Fonterra USA.

Satiety - the feeling of fullness - is a concept that is rapidly growing in profile in the nutrition industry. Increasingly, consumers are trying to manage their nutrition and calorie intake in a world of convenience and processed foods. While a diet requires ongoing discipline, products such as Whole offer an alternative by building satiety into everyday snacking goods.

Whole provides a healthy snack option, as it contains 5gms of protein and 1.5gms of fiber, yet only 2.5 gms (half a teaspoon) of sugar and 30 calories. It contains three times the protein, and almost as much fiber as a banana, with only one-quarter of the calories.

Whole water utilizes Fonterra Ingredients' ClearProtein(TM), a whey protein isolate developed at the Fonterra Research Centre in Palmerston North, New Zealand, to deliver a satiety effect. Established research over many years has shown that protein in general, and whey protein in particular, delivers superior satiety compared to other macronutrients such as carbohydrates.

"Functional water is one of the world's fastest growing beverage categories. The challenge to date has been to incorporate protein into water without compromising the taste, texture or appearance. ClearProtein(TM) has an edge over other proteins because it delivers the nutritional benefits of protein without compromising the inherent characteristics of a water beverage."

"There is a growing appetite for sports drinks and functional beverages relating to modern lifestyle trends - people have less time and require nutritious options on-the-go. The ClearProtein(TM) range has significant potential for our global customers as it can be used in a wide range of applications, such as functional waters, sports beverages, jelly drinks and weight management beverages," said Mr. Little.

    Media Contact:
    Dan Skinner
    Zeno for Fonterra USA
    312-396-9706
    dan.skinner@zenogroup.com

About Fonterra

  • Fonterra is the world's largest dairy exporter, with annual revenues of about NZ$17 billion*.
  • As New Zealand's largest and truly multinational business, Fonterra trades in 140 countries.
  • Our portfolio includes dairy ingredients, liquid and powdered milks, cultured foods and yoghurts, butter, cheese and specialty foodservices products.
  • Our brands include Anchor, Anlene, Anmum, Fresh n' Fruity, Mainland, Peters, Brownes, Tip Top, and Chesdale.

* Fonterra reported revenues of NZ$19.5 billion for 14 months ended 31 July 2008.


'/>"/>
SOURCE Fonterra
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Gencor Pacific Group Picks Up Frost & Sullivan Global Appetite Suppressant and Satiety Ingredients Product Innovation of the Year Award
2. Water Picks Up Odor From Plastic Pipes
3. AUDIO from Medialink and Kelloggs: Whats in Your Water?
4. AWWA, National Association of Water and Sanitation of Mexico, Agree to Share Expertise and Resources for Improved Water Supply
5. Briefing on a new Web resource to address global drinking water crisis
6. Joint Juice Launches New Ready-to-Drink Glucosamine & Vitamin-Enhanced Dietary Supplement Water Nationwide
7. New Herbal Water Creating Taste Sensation: Ayalas Herbal Water Has No Calories, No Preservatives and No Artificial Additives. Just All the Natural Benefits of Herbs!
8. Out of the woods: Physicians get urban disaster training in forests, gorges and waters
9. Milestone Scientific to Present at the Edgewater Research Investor Conference
10. After Infant Gripe Water Recall Scare, Homeopathic Medicine Offers Safe Alternative
11. AWWA Water 101 Seminar Targets Sales, Marketing and PR Pros
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/11/2016)... ... February 11, 2016 , ... Greenfield Insurance ... program created to assist the people of their local community. The agency pledges ... and community leaders. Their hope is to bring awareness to important local causes ...
(Date:2/11/2016)... , ... February 11, 2016 , ... ... with their ongoing community involvement program, introduces a new charity campaign to raise ... donations are now being accepted at https://donate.rmhc.org/ . , Ronald McDonald House ...
(Date:2/11/2016)... ... ... Be Well Medical Group (Be Well) is pleased to announce ... South Columbus St, Suite 201, Alexandria, VA. Be Well Medical Group is a concierge ... of their homes, offices or at the practices’ local office. It is also one ...
(Date:2/11/2016)... Denver, CO. (PRWEB) , ... February 11, 2016 ... ... American people have become more actively engaged in health and wellness best practices ... the importance of riding this trend. February is American Heart Month, which acts ...
(Date:2/10/2016)... (PRWEB) , ... February 10, 2016 , ... ... expand the ability of Medicare Advantage organizations to deliver medical services via telehealth, ... , “ATA has been advocating for such language for many years. Although ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... New York , February 11, 2016 ... announces the release of a new research report, titled "Sports ... Trends and Forecast, 2013 - 2019". According to the report, ... at a 4.40% CAGR from 2013 to 2019, growing from ... by 2019. --> --> ...
(Date:2/11/2016)... DUBLIN, Ohio , Feb. 11, 2016  Community ... while increasing efficiency for the pharmacy through a custom-built ... Larry Schieber , pharmacist and owner at Schieber ... . "We can get a lot of patients enrolled ... win-win for everybody. It,s a win for the patient, ...
(Date:2/11/2016)... , Feb. 11, 2016 SI-BONE, ... use of the iFuse Implant System, a minimally ... certain disorders of the sacroiliac (SI) joint, announced ... cost benefits of MIS SI joint fusion for ... to degenerative sacroiliitis or SI joint disruption.  In ...
Breaking Medicine Technology: