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Focus on STD, not cancer prevention, to promote HPV vaccine use
Date:5/2/2013

ccine with their doctor. That's the best way to encourage them to be vaccinated."

The researchers expected that the mothers in the study would be more likely to talk to their daughters about getting the HPV vaccine if they read the cancer prevention message rather than the STD prevention message.

Part of their reasoning was that the mothers, being older, were at a stage in their life when cancer was a bigger issue for them, Krieger said. But they also thought mothers would not feel comfortable about an STD message that assumes that their daughters were sexually active.

However, it turned out that the mothers weren't affected by which of the messages they received.

"We believed that mothers would react negatively to the message about preventing genital warts, but that wasn't supported. Mothers reacted similarly to the genital warts and cancer prevention messages. It suggests that if we focus on the prevention of genital warts in our messages to daughters, it may not mean we have lost the mothers."

Krieger said the results should encourage policymakers, doctors and others to shift their messages to young women concerning the HPV vaccine.

"Cancer may seem to be the more serious issue to some older adults, but it is not the top concern for young women," she said.


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Contact: Janice Krieger
Raup-krieger.1@osu.edu
614-342-0330
Ohio State University
Source:Eurekalert

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