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Flowers Can Help Decrease Anxiety in Challenging Economic Times
Date:11/12/2008

Study Shows Indulging in Blooms Can Boost Overall Well-Being

MINNEAPOLIS, Nov. 12 /PRNewswire-USNewswire/ -- With worries about the economy and the winter doldrums looming, everyone will be in need of a proven pick-me-up. Experts predict many may turn to small, simple luxuries to help cope. According to Kit Yarrow, consumer psychologist and professor of business and psychology at Golden Gate University in San Francisco, "small indulgences are like life's exclamation points." Yarrow also believes, "even in a down economy, when people are getting smaller luxuries, they're even more important. We need to feel bolstered. We need to feel delighted."

When looking for a boost from life's little luxuries, fresh-cut flowers may be the smartest spend. A recent behavioral research study conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School found people have less worry and anxiety and feel less depressed when fresh-cut flowers are present in the home - all great benefits we need during stressful times.

"Other research has proven that flowers make people happy when they receive them," Etcoff says. "What we didn't know is that spending a few days with flowers in the home can positively affect a wide variety of feelings."

The Home Ecology of Flowers Study at Harvard found that flowers chase away anxieties, worries and the blues at home. Overall, participants simply felt less negative after being around flowers at home for just a few days. Another interesting finding is that people were more likely to feel happier and have more enthusiasm and energy at work when flowers were in their home living environments.

For this reason, industry experts believe flowers should be a part of everyday life rather than only enjoyed for special occasions.

"Flowers have long been seen as an occasional indulgence," said Stan Pohmer, Executive Director of The Flower Promotion Organization. "In reality, fresh-cut flowers are a small luxury that can be enjoyed everyday and result in positive changes to overall well-being."

Pohmer suggests starting out by placing a few blooms in high-traffic areas throughout the home. Next, he recommends working with flowers regularly to learn how to create everyday arrangements. The Flower Promotion Organization website, http://www.flowerpossibilities.com, offers hundreds of do-it-yourself flower recipes featuring photographs and simple, step-by-step instructions. Additionally, the site offers care and handling tips as well as other expert flower advice.

Flower Promotion Organization

Founded in 1999, the Flower Promotion Organization is an alliance between United States and Colombian fresh-cut flower growers. Through multiple marketing channels, the FPO strives to increase awareness and education about flowers in the U.S.

Study methodology and high-resolution images available upon request.


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SOURCE Flower Promotion Organization
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