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Florida and California Represent Equivalent Areas of Opportunity in the Alzheimer's Disease Drug Market
Date:1/6/2009

Florida's Alzheimer's Disease Population is Undertreated When Compared to California, According to a New Analytics Tool From Decision Resources

WALTHAM, Mass., Jan. 6 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, finds that Florida and California represent equivalent areas of opportunity in the Alzheimer's disease drug market despite the large disparity in population size between the two states. Despite having a population half the size of California, Florida's more elderly-leaning population causes it to have almost the same number of Alzheimer's disease cases as the larger state (213,900 cases versus 263,900 cases, respectively).

"When we looked at other states such as New York and Texas, which have more residents than Florida, we found both to have fewer Alzheimer's patients because they have younger populations on average," stated Jason LaBonte, Ph.D., vice president of new product development at Decision Resources.

The new analytics tool entitled PatientFinder: Alzheimer's Disease estimates that, based on prescription volumes in both states, Florida's Alzheimer's population is undertreated versus California's, such that there are almost equal numbers of untreated Alzheimer's patients in each region (130,000 in California and 123,500 in Florida).

Why Pharmaceutical Companies Need this Information

With the type of information included in PatientFinder, pharmaceutical organizations can identify the local markets that offer the greatest opportunity for their branded drug. Companies can identify markets that are underserved and determine if they should increase direct-to-consumer advertising, work with the local managed care organizations to increase awareness of the disease and benefits of their drug or align sales representatives to maximize market poten
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SOURCE Decision Resources
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