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Florida Departments of Agriculture and Education Join Florida Dairy Farmers and NFL to Improve Health and Wellness in Florida Schools
Date:4/12/2010

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The goal is to use what was learned this year in pilot and non-pilot schools to engage more partners and expand the program in 2010-2011, making it more successful and impactful.

About Fuel Up to Play 60
Fuel Up to Play 60 is a youth-led social marketing initiative designed to help prevent childhood obesity and help youth develop life-long healthy eating and daily physical activity habits. As part of the program, student teams work with adult leaders in each school to make kid-appealing, good-tasting, nutrient-rich foods more available. They also create opportunities for daily physical activity, such as noon walking clubs and after-school sports and dance clubs. Fuel Up to Play 60 encourages kids to get involved and make changes that will help make their schools healthier places. The program reaches youth directly and engages their help in leading and inspiring their friends. Visit www.FuelUpToPlay60.com to learn more.

About Dairy Council of Florida
The Dairy Council of Florida is designed to enhance the school milk experience for students through marketing concepts that make milk and dairy foods more accessible and appealing. The Council also works with Florida educators to provide classroom materials and resources that further enhance the dairy industry’s image. The Council is one of 20 member organizations of the United Dairy Industry Association and carries out the programs of Dairy Management, Inc., the umbrella organization based in Chicago. For information on milk call 1(800) 516-4443 or visit our web site at www.floridamilk.com

About NFL PLAY 60
Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with
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