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Florida Departments of Agriculture and Education Join Florida Dairy Farmers and NFL to Improve Health and Wellness in Florida Schools
Date:4/12/2010

Fuel Up to Play 60 Campaign Unites Government, Health Professionals, Industry and Educators to Defeat Childhood Obesity in Florida

Tallahassee, FL (Vocus) April 12, 2010 -- The Florida Departments of Agriculture and Education have joined a campaign to fight and defeat childhood obesity in cooperation with Dairy Farmers, Inc./Dairy Council of Florida and the NFL, multiple health organizations and several major corporations.


   
The campaign – Fuel Up to Play 60 – is funded with an initial private sector commitment of $250 million over five years by America’s Dairy Farmers, including 140 Florida farm families. Funding is expected to grow as government, businesses, communities and families join this effort to improve nutrient-rich food choices and achieve 60 minutes of physical activity each day among children. More than 60,000 schools nationwide, including 2,200 in Florida, are enrolled in Fuel Up to Play 60.
   
“We not only wholeheartedly support our dairy farmers in this effort, we applaud them for the impressive financial commitment they are making to increasing fitness and reducing obesity in our schools,” said Charles Bronson, Agriculture Commissioner. “Many organizations have highlighted this growing problem, but few have stepped up and committed their resources to the extent that our dairy farmers are demonstrating today.”
   
Based on the 2005 Dietary Guidelines for Americans, Fuel Up to Play 60 empowers students in grades 4 through 10 to engage their peers to “fuel up” with nutrient-rich foods they often lack – particularly low-fat and fat-free milk and milk products, fruits, vegetables and whole grains – and “get up and play” for 60 minutes of daily physical activity. Components, developed for and by youth, such as program
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Florida Departments of Agriculture and Education Join Florida Dairy Farmers and NFL to Improve Health and Wellness in Florida Schools 
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