Navigation Links
Fletcher Martin Creates Interactive Game-Ad for BioLab(R) UV for BioGuard(R)

'The Sanitizer' Game Allows Consumers to Zap Germs in the Water Just Like

BioLab UV

ATLANTA, May 20 /PRNewswire/ -- Just in time for Memorial Day, integrated marketing communications agency, Fletcher Martin ( ) launched an interactive game to educate consumers on BioGuard's new UV sanitizing unit, BioLab UV ( ). The banner-ad game is designed to entice consumers to click-and-play, while providing product details about UV.

In the game, created using Pointroll, players can target and shoot bacteria and germs as they appear in the water before they reach an unsuspecting swimmer.

"BioGuard's new UV system is an environmentally-friendly way to use ultraviolet energy to make 99.9% of the microscopic organisms in pools inactive," says Brad Sarmiento, VP/Creative Director - Interactive for Fletcher Martin. "BioGuard is taking this opportunity to educate consumers about their exciting new technological breakthrough by introducing a new rich media game banner called 'The Sanitizer.' The objective of the game is to allow customers to exact a little vengeance on germs with the UV gun and protect little Jimmy from harm. Throughout the game play, there are many chances to learn more about the product. Once all the creatures in the pool are eliminated, you have the opportunity to click onto a website describing more information about BioGuard's UV System."

Just in time for pool season, the banner-game will appear on the Scripps Network,,, and, as well as the Backyard Fun section of . The target audience is both current and soon-to-be pool owners.

BioLab UV, the UV Supplemental Sanitizing Unit from BioGuard, utilizes ultraviolet (UV) light technology to assist the primary sanitizer in providing an additional layer of protection against viruses, bacteria, cysts and protozoa. When used with a recommended BioGuard pool treatment system, the BioLab UV technology improves swimmer comfort and allows chlorine to work more efficiently against harmful contaminants.

"Fletcher Martin has impressed us with their clever and creative approach to drawing more attention to BioGuard UV and we believe the outcome will result in increased traffic and education about the product," said Israel Saari of BioLab, Inc. "With very little time to turn it around, their team met the deadline and our budget and delivered a fantastic result."

About Fletcher Martin

Fletcher Martin is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world's leading marketing communications firms. Founded in 1979, Fletcher Martin helps clients disrupt their category or industry by providing insights and context to drive and change business. This disruptive change is led by the agency's unique specialty consulting capability. Compensation is performance-based, and plans are executed through advertising, interactive, direct marketing and public relations services. For more information, visit

SOURCE Fletcher Martin
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Lockheed Martin Agrees to Acquire Eagle Group International, LLC
2. Ronnie B. Martin, DO, FACOFP-dist. to be Inaugurated as the 55th President of the ACOFP (2008-2009)
3. Representative Greg Harris, Senator Jacqueline Collins, Senator Iris Martinez and Fellow State Legislators to Join Susan G. Komen for the Cure in Announcing Groundbreaking Legislation to Reduce Breast Cancer Disparities; Will Hold Press Conference Friday
4. Joe Martin Appointed CEO of Milestone Scientific and New Executive Member of the Board of Directors
5. Eric Rowinsky, M.D. and Martin Cannon Join Tapestry Board of Directors
6. DRAXIS Health Inc. Announces Retirement of Dr. Martin Barkin as President and Chief Executive Officer
7. Purple: The Hottest Color for Fall in Shoes, Handbags and Martinis
8. INETICO, Inc. Creates Data Interface with TPABenefits, Inc. Offering a Powerful Care and Claims Management Solution
9. Nations First of its Kind Consumer Medication Return Initiative Creates Momentum for Safe Drug Disposal in the U.S.
10. Rik Deitsch, CEO of Nutra Pharma Creates Personal Wall on WallSt.nets Financial Social Community,
11. Kinetix Creates Innovative Online Model to Engage and Educate Healthcare Professionals
Post Your Comments:
(Date:6/24/2016)... ... ... A recent article published June 14 on E Online details ... to state that individuals are now more comfortable seeking to undergo not only the ... and cheek reduction. The Los Angeles area medical group, Beverly Hills Physicians (BHP) notes ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World Sickle Cell ... pain and the benefits of holistic treatments, Serenity Recovery Center of Marne, ... Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the red blood ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... Conference and Scientific Sessions in Dallas that it will receive two significant new ... the grants came as PHA marked its 25th anniversary by recognizing patients, medical ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, an ... Dr. Cheng has extensive experience with all areas of orthodontics, including robotic Suresmile ... orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can ...
(Date:6/24/2016)... ... ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for ... $12 an hour by 2020 and then adjusting it yearly to increase at the same ... wage, assure the wage floor does not erode again, and make future increases more predictable. ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... a startling report released today, National Safety Council research ... proven plan to eliminate prescription opioid overdoses. Prescription Nation ... tackling the worst drug crisis in recorded U.S. history, assigned a ... , New Mexico , Tennessee ... failing states, three – Michigan , ...
(Date:6/23/2016)... , June 23, 2016 Bracket , a ... its next generation clinical outcomes platform, Bracket eCOA (SM) ... on June 26 – 30, 2016 in Philadelphia ... electronic Clinical Outcome Assessment product of its kind to fully ... Bracket eCOA 6.0 is a flexible platform for ...
(Date:6/23/2016)...  Guerbet announced today that it has been named ... . One of 12 suppliers to receive ... support of Premier members through exceptional local customer service ... to lower costs. ... outstanding customer service from Premier," says Massimo Carrara ...
Breaking Medicine Technology: