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Fletcher Martin Creates Interactive Game-Ad for BioLab(R) UV for BioGuard(R)
Date:5/20/2008

'The Sanitizer' Game Allows Consumers to Zap Germs in the Water Just Like

BioLab UV

ATLANTA, May 20 /PRNewswire/ -- Just in time for Memorial Day, integrated marketing communications agency, Fletcher Martin ( http://www.fletchermartin.com ) launched an interactive game to educate consumers on BioGuard's new UV sanitizing unit, BioLab UV ( http://www.biolabuv.com ). The banner-ad game is designed to entice consumers to click-and-play, while providing product details about UV.

In the game, created using Pointroll, players can target and shoot bacteria and germs as they appear in the water before they reach an unsuspecting swimmer.

"BioGuard's new UV system is an environmentally-friendly way to use ultraviolet energy to make 99.9% of the microscopic organisms in pools inactive," says Brad Sarmiento, VP/Creative Director - Interactive for Fletcher Martin. "BioGuard is taking this opportunity to educate consumers about their exciting new technological breakthrough by introducing a new rich media game banner called 'The Sanitizer.' The objective of the game is to allow customers to exact a little vengeance on germs with the UV gun and protect little Jimmy from harm. Throughout the game play, there are many chances to learn more about the product. Once all the creatures in the pool are eliminated, you have the opportunity to click onto a website describing more information about BioGuard's UV System."

Just in time for pool season, the banner-game will appear on the Scripps Network, HGTV.com, DIY.com, and FineLiving.com, as well as the Backyard Fun section of http://www.bioguard.com/us . The target audience is both current and soon-to-be pool owners.

BioLab UV, the UV Supplemental Sanitizing Unit from BioGuard, utilizes ultraviolet (UV) light technology to assist the primary sanitizer in providing an additional layer of protection against viruses, bacteria, cysts and protozoa. When used with a recommended BioGuard pool treatment system, the BioLab UV technology improves swimmer comfort and allows chlorine to work more efficiently against harmful contaminants.

"Fletcher Martin has impressed us with their clever and creative approach to drawing more attention to BioGuard UV and we believe the outcome will result in increased traffic and education about the product," said Israel Saari of BioLab, Inc. "With very little time to turn it around, their team met the deadline and our budget and delivered a fantastic result."

About Fletcher Martin

Fletcher Martin is an integrated marketing communications agency owned by the executive management of the agency and MDC Partners, Inc., one of the world's leading marketing communications firms. Founded in 1979, Fletcher Martin helps clients disrupt their category or industry by providing insights and context to drive and change business. This disruptive change is led by the agency's unique specialty consulting capability. Compensation is performance-based, and plans are executed through advertising, interactive, direct marketing and public relations services. For more information, visit http://www.fletchermartin.com


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SOURCE Fletcher Martin
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