Navigation Links
Fleishman-Hillard Names FFI Global Cause for 2008
Date:1/17/2008

GENEVA, Jan. 17 /PRNewswire/ -- Fleishman-Hillard Inc. today pledged $250,000 in global support to help the Flour Fortification Initiative in its fight to reduce micronutrient deficiencies in developing countries. Adopting FFI as its global cause for 2008, Fleishman-Hillard's Food and Agribusiness Practice will provide communications strategy and aid FFI's efforts to make vitamin and mineral fortification of flour standard practice around the world.

One-third of the world's people are not getting the necessary nutrients, which can damage immune systems and lead to the deaths of more than a million children a year. According to UNICEF reports, vitamin and mineral deficiencies also cause 200,000 serious birth defects annually and the deaths of approximately 50,000 women a year during pregnancy and childbirth.

"Flour fortification can help prevent diseases and in turn build stronger nations," said Glen Maberly of FFI. "Currently, about 27 percent of the wheat flour in the world is fortified with at least iron and/or folic acid, versus about 18 percent two years ago when this partnership united. That means that an additional 540 million people potentially now have access to fortified flour and the benefits it provides, and the annual number of newborns whose mothers had access to fortified wheat flour during pregnancy increased by approximately 14 million. Fleishman-Hillard has helped in this success and their pledge to take FFI on as their global cause in 2008 will help us increase demand in more developing countries."

"Our global food and agribusiness practice believes in this effort and embraces the opportunity to put our farm-to-fork experts to work on such an import cause," said Jamie Greenheck, Fleishman-Hillard Senior Vice President. "The unique public-private-civic partnership has the power to truly make a difference and we're honored to be a part of the group's crusade toward better nutrition, better health and better communities."

About FFI

The Flour Fortification Initiative is a network of more than 50 public, private and civic organizations -- ranging from wheat farmers to millers to public health organizations -- working together to make micronutrient fortification of flour produced by large roller mills standard practice globally.


'/>"/>
SOURCE Fleishman-Hillard Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. ResMed Names Kieran Gallahue as Chief Executive Officer, Effective January 1, 2008.
2. Mediware Names Thomas K. Mann Chief Executive Officer
3. Cleveland-based Health Care Tech Company Within3 Names New CEO
4. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
5. Patient Safety Authority Board of Directors Names Infection Advisory Panel
6. Hooper Holmes Names Chris Behling President of Health & Wellness Division
7. MDMA Names New Director of Federal Affairs
8. Milestone Scientific Names Robert Presutti New Vice President of Sales and Marketing
9. Acuo Technologies(R) Names Mike Dolan Vice President of Sales
10. MAKO Surgical Corp. Names Frederic H. Moll, M.D. to Board of Directors
11. Arthur M. Blank Family Foundation Names Susan Bertonaschi Program Officer, Better Beginnings
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/20/2017)... ... 2017 , ... “Code Word: Chocolate Biscuit”: a biographical account following a man who went on ... of published author, Marlyn Ivey, born in Lynn Haven, Florida and at the age of ... 19 years of age, he joined the Navy and got married right out of boot ...
(Date:1/20/2017)... ... 20, 2017 , ... D R Burton Healthcare Products LLC, ... featured in a study indicating superior performance against competitive products in secretion clearance. ... Oscillating Positive Expiratory Pressure Devices During Simulated Breathing“ was published in the winter ...
(Date:1/20/2017)... ... ... enchanting tale that teaches children the true meaning of Christmas. “Journey to Christmas” is the ... devoted woman of faith. , “Becoming a parent changes you. In my case, the ... years, but actually doing it might have been a while in coming if it hadn’t ...
(Date:1/20/2017)... ... , ... “The Land of More and More”: a brilliant story for ... shares the simple and achievable answer. “The Land of More and More” is the ... Church in Angola, Indiana where he works with the children’s ministry department. , ...
(Date:1/19/2017)... ... 2017 , ... Today, the Centers for Medicare & Medicaid Services (CMS) announced ... Models (APMs) in 2017. Clinicians who participate in APMs are paid for the quality ... the Administration’s effort to build a system that delivers better care and one in ...
Breaking Medicine News(10 mins):
(Date:1/20/2017)... Research and Markets has announced the addition of the ... Amplifiers, Diagnostic Instruments), Sales Volume, Company Analysis and Forecast to ... ... Volume, Company Analysis and Forecast to 2022 provides a comprehensive ... The growing prevalence of hearing impairment coupled with an expanding ...
(Date:1/20/2017)... , Jan. 20, 2017  Palladian Health, ... has announced the launch of an opioid management ... guidelines on opioids and helps stem the growing ... often prescribed to treat chronic non-cancer pain (back ... serious risks and lack of evidence regarding long-term ...
(Date:1/19/2017)... 2017 Germany Cataract Surgery ... new report, "Germany Cataract Surgery Devices Market Outlook to ... Surgery Devices market. The report provides value, in millions ... (USD) within market segements - Phacoemulsification Equipment and Ophthalmic ... shares and distribution shares data for each of these ...
Breaking Medicine Technology: