Navigation Links
Fleishman-Hillard Names FFI Global Cause for 2008

GENEVA, Jan. 17 /PRNewswire/ -- Fleishman-Hillard Inc. today pledged $250,000 in global support to help the Flour Fortification Initiative in its fight to reduce micronutrient deficiencies in developing countries. Adopting FFI as its global cause for 2008, Fleishman-Hillard's Food and Agribusiness Practice will provide communications strategy and aid FFI's efforts to make vitamin and mineral fortification of flour standard practice around the world.

One-third of the world's people are not getting the necessary nutrients, which can damage immune systems and lead to the deaths of more than a million children a year. According to UNICEF reports, vitamin and mineral deficiencies also cause 200,000 serious birth defects annually and the deaths of approximately 50,000 women a year during pregnancy and childbirth.

"Flour fortification can help prevent diseases and in turn build stronger nations," said Glen Maberly of FFI. "Currently, about 27 percent of the wheat flour in the world is fortified with at least iron and/or folic acid, versus about 18 percent two years ago when this partnership united. That means that an additional 540 million people potentially now have access to fortified flour and the benefits it provides, and the annual number of newborns whose mothers had access to fortified wheat flour during pregnancy increased by approximately 14 million. Fleishman-Hillard has helped in this success and their pledge to take FFI on as their global cause in 2008 will help us increase demand in more developing countries."

"Our global food and agribusiness practice believes in this effort and embraces the opportunity to put our farm-to-fork experts to work on such an import cause," said Jamie Greenheck, Fleishman-Hillard Senior Vice President. "The unique public-private-civic partnership has the power to truly make a difference and we're honored to be a part of the group's crusade toward better nutrition, better health and better communities."

About FFI

The Flour Fortification Initiative is a network of more than 50 public, private and civic organizations -- ranging from wheat farmers to millers to public health organizations -- working together to make micronutrient fortification of flour produced by large roller mills standard practice globally.

SOURCE Fleishman-Hillard Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. ResMed Names Kieran Gallahue as Chief Executive Officer, Effective January 1, 2008.
2. Mediware Names Thomas K. Mann Chief Executive Officer
3. Cleveland-based Health Care Tech Company Within3 Names New CEO
4. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
5. Patient Safety Authority Board of Directors Names Infection Advisory Panel
6. Hooper Holmes Names Chris Behling President of Health & Wellness Division
7. MDMA Names New Director of Federal Affairs
8. Milestone Scientific Names Robert Presutti New Vice President of Sales and Marketing
9. Acuo Technologies(R) Names Mike Dolan Vice President of Sales
10. MAKO Surgical Corp. Names Frederic H. Moll, M.D. to Board of Directors
11. Arthur M. Blank Family Foundation Names Susan Bertonaschi Program Officer, Better Beginnings
Post Your Comments:
(Date:11/28/2015)... ... ... Trying to relax on a couch can actually be uncomfortable, so an inventor ... to personal experience with a bad back," he said. , This easy-to-use, versatile invention ... increases support. It also makes it easier to eat, do other activities and charge ...
(Date:11/27/2015)... ... 2015 , ... According to an article published November 13th on ... Washington D.C. revolved around the fact that proper dental care, both at-home and in ... link between periodontal disease (more commonly referred to as gum disease) and diabetes. According ...
(Date:11/27/2015)... ... November 27, 2015 , ... A team of Swiss doctors ... treat it. Surviving Mesothelioma has just posted the findings on the website. Click ... analyzed the cases of 136 mesothelioma patients who were treated with chemotherapy followed by ...
(Date:11/27/2015)... ... November 27, 2015 , ... The print ... USA Today in Atlanta, Dallas, New York, Minneapolis, South Florida, with a circulation ... is distributed nationally, through a vast social media strategy and across a network ...
(Date:11/27/2015)... ... November 27, 2015 , ... Intellitec Solutions ... SL User Group (MSDSLUG). Recognized as Microsoft’s official group for end users of ... SL software users, partners, industry experts and representatives. Intellitec Solutions’ membership status demonstrates ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 2015 ) ... "Radioimmunoassay Market by Type (Reagents & Kits, ... Clinical Diagnostic Labs), Application (Research, Clinical Diagnostics), ... report to their offering. --> ... of the "Radioimmunoassay Market by Type ...
(Date:11/25/2015)...  The total global healthcare industry is expected to grow ... Latin America has the highest projected growth at ... Japan ), is second with growth projected at 11.5%. ... healthcare expenditure. In 2013-2014, total government funded healthcare was nearly ... to 41.2% in 2013-2014. In real terms, out of pocket ...
(Date:11/25/2015)... , Nov. 25, 2015  Linden Care, LLC, ... optimizing treatment outcomes for patients suffering from chronic pain, ... for a Temporary Restraining Order (TRO) enjoining Express Scripts ... two companies. --> --> ... all of its legal options. --> ...
Breaking Medicine Technology: