Navigation Links
Fleishman-Hillard Names FFI Global Cause for 2008
Date:1/17/2008

GENEVA, Jan. 17 /PRNewswire/ -- Fleishman-Hillard Inc. today pledged $250,000 in global support to help the Flour Fortification Initiative in its fight to reduce micronutrient deficiencies in developing countries. Adopting FFI as its global cause for 2008, Fleishman-Hillard's Food and Agribusiness Practice will provide communications strategy and aid FFI's efforts to make vitamin and mineral fortification of flour standard practice around the world.

One-third of the world's people are not getting the necessary nutrients, which can damage immune systems and lead to the deaths of more than a million children a year. According to UNICEF reports, vitamin and mineral deficiencies also cause 200,000 serious birth defects annually and the deaths of approximately 50,000 women a year during pregnancy and childbirth.

"Flour fortification can help prevent diseases and in turn build stronger nations," said Glen Maberly of FFI. "Currently, about 27 percent of the wheat flour in the world is fortified with at least iron and/or folic acid, versus about 18 percent two years ago when this partnership united. That means that an additional 540 million people potentially now have access to fortified flour and the benefits it provides, and the annual number of newborns whose mothers had access to fortified wheat flour during pregnancy increased by approximately 14 million. Fleishman-Hillard has helped in this success and their pledge to take FFI on as their global cause in 2008 will help us increase demand in more developing countries."

"Our global food and agribusiness practice believes in this effort and embraces the opportunity to put our farm-to-fork experts to work on such an import cause," said Jamie Greenheck, Fleishman-Hillard Senior Vice President. "The unique public-private-civic partnership has the power to truly make a difference and we're honored to be a part of the group's crusade toward better nutrition, better health and better communities."

About FFI

The Flour Fortification Initiative is a network of more than 50 public, private and civic organizations -- ranging from wheat farmers to millers to public health organizations -- working together to make micronutrient fortification of flour produced by large roller mills standard practice globally.


'/>"/>
SOURCE Fleishman-Hillard Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. ResMed Names Kieran Gallahue as Chief Executive Officer, Effective January 1, 2008.
2. Mediware Names Thomas K. Mann Chief Executive Officer
3. Cleveland-based Health Care Tech Company Within3 Names New CEO
4. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
5. Patient Safety Authority Board of Directors Names Infection Advisory Panel
6. Hooper Holmes Names Chris Behling President of Health & Wellness Division
7. MDMA Names New Director of Federal Affairs
8. Milestone Scientific Names Robert Presutti New Vice President of Sales and Marketing
9. Acuo Technologies(R) Names Mike Dolan Vice President of Sales
10. MAKO Surgical Corp. Names Frederic H. Moll, M.D. to Board of Directors
11. Arthur M. Blank Family Foundation Names Susan Bertonaschi Program Officer, Better Beginnings
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... ... ... Fisher House Foundation Chairman and CEO Kenneth Fisher joined Governor Brian Sandoval, ... Scott Bensing, and Peggy Kearns Director, VA Southern Nevada Healthcare System yesterday to dedicate ... be the first Fisher House in Nevada, and will provide free lodging for families ...
(Date:2/12/2016)... ... 2016 , ... Young Asset Protection, a full service insurance ... latest charity campaign in their community enrichment program. Art Expression utilizes after-school programs ... are currently being accepted at: http://artexpressioninc.org/ . , Art Expression is a ...
(Date:2/12/2016)... ... 12, 2016 , ... Mediaplanet today announces the launch of ... of “Revolutionizing Cancer Care” is distributed within the February 12 issue of USA ... circulation of approximately 250,000 copies and an estimated readership of 750,000 readers. The ...
(Date:2/12/2016)... ... 12, 2016 , ... A lot has been reported about the fitness routines ... to health and wellness resources most Americans could ever dream of having at their ... schedule as frenetic as the U.S. President. , In honor of President’s Day ...
(Date:2/12/2016)... (PRWEB) , ... February 12, 2016 , ... Basketball is ... and integral part of the Peety PoppersTM series, sign language translation is featured in ... of health and wellness in Peety PoppersTM lessons has a sign language translator to ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... , Feb. 12, 2016 On Thursday, Feb. ... Surgery at St. David,s North Austin Medical Center successfully ... ® Xi ® Surgical System with Trumpf ... Thiru Lakshman , M.D., colorectal surgeon at ... proctocolectomy utilizing Integrated Table Motion technology, which seamlessly combines ...
(Date:2/12/2016)... , Feb. 12, 2016  Aralez Pharmaceuticals Inc. (Nasdaq: ... announced the Company will ring the Nasdaq Closing Bell ... New York at 4:00 p.m. ET on ... Aralez. Adrian Adams , will perform ... 3:50 to 4:00 p.m. ET.  A live webcast will ...
(Date:2/12/2016)... 2016  Apellis Pharmaceuticals, Inc., today announced ... Series D preferred stock financing, co-led by ... Group and venBio Global Strategic Fund, joining ... Investment, and Epidarex Capital. The proceeds of the ... clinical trials in the Company,s ongoing complement ...
Breaking Medicine Technology: