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Flavor and Function Are a Hot Match in 2009... Located In a Cool Place
Date:2/3/2009

Healthy, Balanced Living Made Easy and Delicious with New Yoplait Yo-Plus Blueberry Acai Yogurt with Live and Active Probiotic Cultures

MINNEAPOLIS, Feb. 3 /PRNewswire/ -- Probiotics, a hot food trend for 2009, joins forces with the latest flavor craze in the launch of Yoplait's new Yo-Plus Blueberry Acai [asa'i] yogurt with live and active probiotic cultures. According to a recent Yo-Plus survey*, nearly two-thirds of women are familiar with probiotics, a strong indication that this health trend continues to gain momentum as women become more aware of their options for healthy eating. Yoplait Yo-Plus contains live and active probiotic cultures and a natural fiber that promote digestive health. When eaten regularly, Yo-Plus can naturally regulate the balance of microorganisms in the digestive system.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090203/NE65738 )

"Make a year-round commitment to healthy, balanced living -- and start now! Yoplait's Yo-Plus can help," said Ellie Krieger, RD, New York Times best-selling author and celebrity chef. "Digestive health is an important part of our overall health and well-being, and Yo-Plus makes it easy to stay on track with an array of delicious flavors, including the new Blueberry Acai."

Yo-Plus also contains a natural dietary fiber, with three grams per 4-ounce serving, which provides digestive health benefits. The flavorful yogurt is a good source of calcium and vitamins A and D. In addition to the special probiotic culture Bifidobacterium Bb-12, Yo-Plus contains the live and active yogurt cultures L. bulgaricus and S. thermophilus.

"With the smooth texture and rich flavors -- like our new Blueberry Acai -- consumers can enjoy the health benefit of live and active cultures and fiber, as well as the great taste they can always expect from Yoplait," said Dawn Edgerton, associate marketing manager for Yo-Plus.

New Yo-Plus Blueberry Acai is now on grocery store shelves, along with other popular flavors including: Blackberry Pomegranate, Cranberry Raspberry, Strawberry, Vanilla, Cherry and Peach. Suggested retail price is $2.79 per 4-pack of 4 ounce cups. For more information, please visit www.Yo-Plus.com or www.yoplait.com.

About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had FY2008 global net sales of US$ 14.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales.

*Yoplait Yo-Plus Digestive Health Consumer Survey, July 2008


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SOURCE General Mills
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