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Flavor and Function Are a Hot Match in 2009... Located In a Cool Place
Date:2/3/2009

Healthy, Balanced Living Made Easy and Delicious with New Yoplait Yo-Plus Blueberry Acai Yogurt with Live and Active Probiotic Cultures

MINNEAPOLIS, Feb. 3 /PRNewswire/ -- Probiotics, a hot food trend for 2009, joins forces with the latest flavor craze in the launch of Yoplait's new Yo-Plus Blueberry Acai [asa'i] yogurt with live and active probiotic cultures. According to a recent Yo-Plus survey*, nearly two-thirds of women are familiar with probiotics, a strong indication that this health trend continues to gain momentum as women become more aware of their options for healthy eating. Yoplait Yo-Plus contains live and active probiotic cultures and a natural fiber that promote digestive health. When eaten regularly, Yo-Plus can naturally regulate the balance of microorganisms in the digestive system.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090203/NE65738 )

"Make a year-round commitment to healthy, balanced living -- and start now! Yoplait's Yo-Plus can help," said Ellie Krieger, RD, New York Times best-selling author and celebrity chef. "Digestive health is an important part of our overall health and well-being, and Yo-Plus makes it easy to stay on track with an array of delicious flavors, including the new Blueberry Acai."

Yo-Plus also contains a natural dietary fiber, with three grams per 4-ounce serving, which provides digestive health benefits. The flavorful yogurt is a good source of calcium and vitamins A and D. In addition to the special probiotic culture Bifidobacterium Bb-12, Yo-Plus contains the live and active yogurt cultures L. bulgaricus and S. thermophilus.

"With the smooth texture and rich flavors -- like our new Blueberry Acai -- consumers can enjoy the health benefit of live and active cultures and fiber, as well as the great
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SOURCE General Mills
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