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Flashpoint Medica Named Agency of Year by Medical Advertising News
Date:4/29/2008

Innovative Thinking, Powerful Creative Drive Success

NEW YORK, April 29 /PRNewswire/ -- Flashpoint Medica, a full-service advertising and brand-development firm and member of the Omnicom Group (NYSE: OMC), was named Agency of the Year, Category III by Medical Advertising News at the publication's annual Manny Awards ceremony held April 17 in New York.

Distinguished by innovative thinking, powerful creative, and a collaborative approach to strategy development and problem solving, the three-year-old agency has rapidly established leadership in building high-science and specialty brands. Flashpoint manages three megabrands, serving as agency of record for clients that include Genentech, Johnson & Johnson-Cordis, UCB Pharma, Enzon Pharmaceuticals and Indevus Pharmaceuticals. The agency provides a full range of services, including brand development, positioning, professional and direct-to-patient advertising, doctor-patient communications, promotional medical education, advocacy development, and strategic planning.

Flashpoint is led by managing partners and co-presidents Charlene Prounis, and Risa Bernstein, partner and chief operating officer Helen Appelbaum, and executive vice president and creative director Steve Frederick. The agency's three-partner business model allows daily senior-level operational involvement in all accounts.

"We are tremendously thrilled and honored by being named Agency of the Year," said Prounis, who gave credit for the win both to her colleagues within the agency and to the clients who were willing to take a chance on a young agency with a different way of thinking. "Flashpoint examines brands and their marketplaces from every possible angle, looking for unexpected insights that have the power to ignite change and growth," she said. Bernstein agreed, adding, "We have a strong commitment to teamwork, breakthrough ideas, and exceeding our clients' expectations. It's gratifying to see this philosophy rewarded."

The annual Agency of the Year award is selected by the editors of Medical Advertising News on the basis of performance during the preceding year. Judging criteria include management strength, strategic and creative performance, account wins and losses, ability to attract top talent, and overall growth and financial performance.

Flashpoint won Agency of the Year in category III, for agencies with income of less than $10 million. Categories I and II honor agencies with income of $50 million or more and $10-50 million, respectively. Ten additional Manny Awards, most peer-selected, are given each year for other honors, including Most Admired Agency, Most Feared Agency, and Most Creative Agency.

Flashpoint is located at 158 W. 29th Street, 2nd floor, New York, NY 10001. Telephone: 646-894-9750. For more information, write to info@flashpointmedica.com or visit http://www.flashpointmedica.com.


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