Navigation Links
Flashpoint Launches Flashlight Interactive, Names Kristen Goelz Head of New Division
Date:6/3/2008

NEW YORK, June 3 /PRNewswire/ -- Flashpoint Medica, a full-service healthcare advertising agency and member of the Omnicom Group (NYSE: OMC), has launched Flashlight Interactive, a new business unit devoted to digital communications. The new division will be led by agency veteran Kristen Goelz, who joins the company as vice president, director of interactive services.

Flashlight Interactive will offer a variety of programs and capabilities, including video production, animation, gaming, interactive training tools, and thought leader development programs. "Our clients are thrilled with this addition," said Charlene Prounis, managing partner of Flashpoint Medica. "We are already working on several interactive programs with Genentech, Pfizer, Indevus and UCB, vastly expanding the reach and channels of communication for client initiatives."

Noting that Flashpoint has always embraced the innovative methods of digital communication, the company's other two principal officers, Risa Bernstein, co-president and managing partner, and Helen Appelbaum, chief operating officer, concurred that digital technology offers virtually limitless opportunities for improving communications among all audiences involved in healthcare.

"A differentiating hallmark of Flashlight will be the development of innovative programs in the area of DPE (the doctor-patient encounter)," Bernstein said. Appelbaum emphasized that Flashpoint and Flashlight will be seamlessly integrated, ensuring that the brand strategy for each interactive program is fully synchronized with related offline programs.

Flashlight Interactive will be led by Kristen Goelz, who was key member of the interactive division of Accel Healthcare Communications in New York.

Flashlight Interactive is located at 158 W. 29th Street, 2nd floor, New York, NY 10001. Telephone: 646-894-9750. Web site http://www.flashlightinteractive.com.

About Flashpoint Medica

Flashpoint Medica, a member of the Omnicom Group (NYSE: OMC), is a full-service professional agency focused on defining a brand's flashpoints by bringing unexpected solutions to ignite a brand's growth. Clients include Cordis, Enzon Pharmaceuticals, Forest Laboratories, Genentech, Indevus Pharmaceuticals, Inc., Integra, Novogyne Pharmaceuticals, and UCB.

Flashlight Interactive is located at 158 W. 29th Street, 2nd floor, New York, NY 10001. Telephone: 646-894-9750. For more information, write to info@flashpointmedica.com or visit http://www.flashpointmedica.com.

CONTACT: Julie Laitin (212) 286-2424

Email: jlaitin@julielaitin.com

Cynthia Amorese (908) 665-8072

Email: camorese@comcast.net


'/>"/>
SOURCE Flashpoint Medica
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Flashpoint Medica Named Agency of Year by Medical Advertising News
2. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
3. UPMC Health Plan Launches New Personal Health Record
4. HealthInsuranceFinders.com Launches Video Contest for Young Directors
5. Academy of General Dentistry Launches Campaign to Focus on Tooth Erosion
6. Keeping Kids Healthy and Fit: The New York Kids Club Launches a Revolutionary New Fitness Program
7. Patient Advocate Foundation Launches Program to Help Uninsured Virginians with Chronic, Debilitating and Life-Threatening Illness Access Quality Healthcare
8. Mannatech Launches Phase One of New Sales and Training Tools
9. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
10. Actavis Launches Carvedilol Tablets in the U.S.
11. MedQuist Re-launches New, Improved Web Site
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader in ... awarded a contract by the Center for Medicare and Medicaid Services (CMS). The ... enterprise use of Agile methodologies in a consistent and high value manner across ...
(Date:10/12/2017)... ... October 12, 2017 , ... CitiDent and ... apnea using cutting-edge Oventus O2Vent technology. As many as 18 million Americans ... frequent cessation in breathing. Oral appliances can offer significant relief to about 75 ...
(Date:10/12/2017)... ... October 12, 2017 , ... The American College of Medical Informatics ... PhD, FACMI, during the Opening Session of AMIA’s Annual Symposium in Washington, D.C. AMIA’s ... of Morris F. Collen, a pioneer in the field of medical informatics, this prestigious ...
(Date:10/12/2017)... ... October 12, 2017 , ... HMP , a ... of a 2017 Folio Magazine Eddie Digital Award for ‘Best B-to-B Healthcare Website.’ Winners ... October 11, 2017. , The annual award competition recognizes editorial and design excellence across ...
(Date:10/12/2017)... , ... October 12, 2017 , ... ... the nation's first interactive health literacy software tool, and the Cancer Patient Education ... of cancer patient education, today announce a new strategic alliance. , As ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... -- According to the Centers for Disease Control and Prevention (CDC), influenza ... Care is helping communities across Massachusetts , ... no-cost* flu shots through the end of the month. *Some ... ... flu shot is by the end of October, according to the Centers ...
(Date:10/2/2017)... 2, 2017  Eli Lilly and Company (NYSE: ... the third quarter of 2017 on Tuesday, October 24, ... that day with the investment community and media to ... conference call will begin at 9 a.m. Eastern time. ... live webcast of the conference call through a link ...
(Date:10/2/2017)... , Oct. 2, 2017 The Rebound mobile app ... struggle to reverse the tide of prescription drug addiction. The ... their medicine intake and stepping down their dosage in a ... launch in December 2017; the first 100,000 people to sign ... at http://www.rebound-solution.com/ ...
Breaking Medicine Technology: