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Fitworks West Chester Mega-Center Now Open
Date:12/27/2007

-- Featuring an Interactive Arcade for Kids, Teens, and Adult Gamers --

RICHMOND HEIGHTS, Ohio, Dec. 27 /PRNewswire/ -- Fitworks largest 59,000 sq. ft. Mega-Center officially opened for workouts on December 17, 2007. The fitness center is located in West Chester just off Cincinnati-Dayton Road & I-75 next to Wal-Mart. A month long Grand Opening celebration is planned for January which includes a silent auction on Saturday, January 19th from 5pm-8pm to benefit the Mathis Foundation for Children. The event is free and open to the public.

The center represents Fitworks largest fitness venture to date and features an Interactive Arcade called Game On!. Game On!, set to open in just a couple of weeks, is one of the first of its kind to hit the Cincinnati area. It's a revolutionary new fitness gaming center designed to captivate kids, teens, and adult gamers alike. John Janszen, Fitworks Chief Operating Officer states, "Game On! takes traditional gaming and traditional fitness to the next level by combining them into a high-energy space filled with extreme games that require users to engage in action-packed physical activities. The activity and movement powers the games and allows users to compete against other players." All of this is packaged in a high-energy environment designed to engage all the senses with heart-pounding music and a frequent laser light show. The idea says Janszen, is to get people moving and allow them to do this while having fun. "Obesity levels are at a record high, especially childhood obesity. And many adults complain that workouts can get monotonous. With Game On!, we saw an opportunity to cut the boredom experienced by adults while also providing kids with an outlet for physical activity. It's like getting a kid to eat fruit by covering it in sugar, though there's no downside to the sweetener we've added." And Janszen is quick to emphasize that Game On! is designed to stimulate and challenge adults, not just kids and teens. "Anyone who enjoys movement and gaming will love Game On!," states Janszen.

In addition to the large array of equipment, classes and services available, members will also have free access to Fitworks recently launched PST (Positive Self-Talk) educational program. One of the first of its kind in the nation to be offered by a fitness center, their PST program was designed to teach members how to avoid common pitfalls that undermine fitness goals. It works by cementing the role the mind/body connection plays in achieving success. "Our goal is to see our members succeed. To insure this, we felt it was important to provide a service that gives them access to more than just the physical aspects of fitness. Our PST program puts a spotlight on the mental aspects required to succeed as well," states Janszen.

Other amenities include state-of-the art cardio equipment with personal viewing stations, a Fitworks Cardio Cinema room where members can enjoy movies on a 15' theater screen while working out, an enormous Spinning studio, two group fitness class rooms, a private Yoga and Pilates studio, a private women's workout lounge, strength training equipment and free weights, an easy to use sprint circuit room, a smoothie bar, locker rooms with fireplaces, a relaxation area with steam rooms, saunas, and a whirlpool, Playland for the kids complete with a movie theater, and MVP Sports Acceleration Training. All this make it West Chester's largest full service fitness center.

Grand Opening savings will be available during the month of January, details of which can be found on Fitworks website at http://www.fitworks.com or by calling 513-779-2100.

Fitworks Fitness Centers, known for their friendly service and affordability, are a Cleveland-based chain of 17 facilities with clubs in the Cleveland, Cincinnati, and Dayton markets. The corporate headquarters is located in Richmond Heights, Ohio.

New Fitworks Mega-Center at a Glance

-- 59,000 sq. ft, West Chester's largest full service fitness center

-- Game On! Interactive Arcade for Kids, Teens, & Adult Gamers Alike

-- Positive Self-Talk Education Program -- one of the first of its kind in

the nation to be offered by a fitness center

-- MVP Sports Acceleration Training

-- Cardio Cinema, children's playland, locker rooms with fireplaces,

relaxation area, smoothie bar

-- Enormous Spinning Studio

-- Private Yoga and Pilates studio

-- Private Women's Lounge

-- Grand Opening savings are available---for information on this log onto

http://www.fitworks.com or call 513-779-2100

-- Free Silent Auction open to the public: Saturday 1/19, 5pm-8pm to

Benefit The Mathis Foundation for Children


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SOURCE Fitworks Fitness Centers
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