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Fitworks West Chester Mega-Center Now Open
Date:12/27/2007

-- Featuring an Interactive Arcade for Kids, Teens, and Adult Gamers --

RICHMOND HEIGHTS, Ohio, Dec. 27 /PRNewswire/ -- Fitworks largest 59,000 sq. ft. Mega-Center officially opened for workouts on December 17, 2007. The fitness center is located in West Chester just off Cincinnati-Dayton Road & I-75 next to Wal-Mart. A month long Grand Opening celebration is planned for January which includes a silent auction on Saturday, January 19th from 5pm-8pm to benefit the Mathis Foundation for Children. The event is free and open to the public.

The center represents Fitworks largest fitness venture to date and features an Interactive Arcade called Game On!. Game On!, set to open in just a couple of weeks, is one of the first of its kind to hit the Cincinnati area. It's a revolutionary new fitness gaming center designed to captivate kids, teens, and adult gamers alike. John Janszen, Fitworks Chief Operating Officer states, "Game On! takes traditional gaming and traditional fitness to the next level by combining them into a high-energy space filled with extreme games that require users to engage in action-packed physical activities. The activity and movement powers the games and allows users to compete against other players." All of this is packaged in a high-energy environment designed to engage all the senses with heart-pounding music and a frequent laser light show. The idea says Janszen, is to get people moving and allow them to do this while having fun. "Obesity levels are at a record high, especially childhood obesity. And many adults complain that workouts can get monotonous. With Game On!, we saw an opportunity to cut the boredom experienced by adults while also providing kids with an outlet for physical activity. It's like getting a kid to eat fruit by covering it in sugar, though there's no downside to the sweetener we've added." And Janszen is quick to emphasize that Game On! is designed to stimulate and challenge adults, not just kids and teens.
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SOURCE Fitworks Fitness Centers
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