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Fitness Model / Entrepreneur Targets Childhood Obesity and Makes Headlines Nationwide With New Franchise Offering
Date:9/10/2008

DAVIE, Fla., Sept. 10 /PRNewswire/ -- Ivette Cortiella and Meltdown America have made available a new fitness franchise targeting childhood obesity. In 2007, data showed that 15% of children and teens are considered overweight, a tripling since 1980. An additional 15% of kids and teens are considered "at risk" for becoming overweight. This epidemic increase in childhood overweight is particularly prevalent among African American and Hispanic children, with more than 21% of these groups meeting the classification of overweight. It is estimated that about half of overweight school-agers and 70% of overweight teens will remain obese into adulthood.

Ivette Cortiella is a success story.

After spending years battling unhealthy eating habits and lacking all motivation to exercise she made the decision to take control of her life. She has worked hard to adopt the fitness plan she now shares with clients everywhere.

She became a fitness model and mentor for a national fitness program and dreamed of owning her own fitness business one day. Her career landed her in Hollywood, California to produce a fitness infomercial due to her success story. The astonishing results energized her to help people of all ages attain the fitness level they desired. She began mentoring people in online forums, worldwide commercials, and infomercials, schools throughout the United States, national tradeshows and governmental events. Some of her products are in several retail stores throughout the nation, such as Target and Wal-Mart.

In 2004, with her energy still going strong, she began living her dream and opened her first company, Superfits Enterprises. She produced and developed her first series of Home DVD Fitness & Wellness programs for children and teens.

In 2006, she decided that she was not done making changes in our community. She opened Meltdown Station. She has created the first and the one-and-only structured full fitness & wellness center for
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SOURCE Meltdown Station
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