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Fitly Announces Official Launch and Partnerships
Date:7/9/2013

ed to find a way to make healthy eating fun for kids and their parents after witnessing his nephews’ unhealthy eating habits, his brother and sister-in-law struggle with obesity, and his own father suffer through triple bypass surgery. In Fitly’s collaboration with DreamIt Health, they strive to find a solution to today’s health problems, while also making meal planning easier and more convenient.

“Fitly has made very considerable progress on its business model in a short time as part of the DreamIt Accelerator, and this simple, but powerful, solution to a pressing health care concern is exciting,” said Mike Vennera, vice president of Innovation and Strategy for Independence Blue Cross, a primary sponsor of the DreamIt Accelerator. “We’ll be following their product launch very closely and will continue to provide mentoring and other support as much as possible. We very much want to see them succeed.”

"We're so excited to have the support of such amazing partners. All of which have been instrumental in helping us develop a product that will revolutionize the way people currently do their grocery shopping." said Ortiz.

Fitly is also looking to partner with businesses that have available parking space and are interested in becoming a pickup location. Businesses can benefit from drawing new customers to their location and increasing revenues through Fitly added incentives while also offering an appealing service to their existing business. All a business needs to do is sign up 20 families to 'unlock' the location and Fitly will begin taking orders for that site. The Little Gym in Abington, PA has joined the pilot and will be signing up parents today.

"Fitly presented us with a great partnership opportunity and the synergies were quite clear. Our purpose is to bring the confidence out in kids early on through innovative fitness classes and nutrition is paramount to yield optimal results in children,” said Catie
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