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Fitly Announces Official Launch and Partnerships
Date:7/9/2013

(PRWEB) July 09, 2013

On top of the aggravation that parents face on a daily basis between work and personal priorities, they have to worry about getting a nutritious meal on the table every evening. Beyond the juggling of daily tasks, parents have to worry about feeding their kids healthy meals daily, especially as the statistics of childhood obesity are rising. Parents may feel pressure to find a nutritious recipe, go to the grocery store to get the ingredients, only to head home realize that they forgot to buy olive oil or discover that there is not enough chicken to feed their family of five.

Getting a healthy meal on the table for a family shouldn’t be this complicated. Now it doesn’t have to be. What if parents could leave their workplace with all of the ingredients, in perfect quantities, in hand to make a perfectly nutritious meal every night of the week? Now they can. With Fitly, a Philadelphia-based, DreamIt Health startup, parents can choose from a variety of USDA’s My Plate and Harvard’s Healthy Eating Plate approved meals with a quick sign up on fitly.org.

Fitly is addressing the childhood obesity epidemic at its core by providing families with a free and convenient delivery service of healthy ingredients and meal prepping instructions to convenient pick-up locations, including workplaces, schools, and recreation centers in your neighborhood.

"Our primary purpose is to help millions of parents get healthy food on the table quickly for their children each night,” said Anthony Ortiz, founder and CEO of Fitly. “As a busy dad, I know the struggles other parents have to go through to make a delicious home-cooked meal and how convenient it is to settle for pizza, hot pockets or worst yet - the drive-through at McDonald's! We are bringing you all the convenience of a fast food restaurant without all the grease, saturated fats & loaded calories."

Anthony Ortiz was inspir
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