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Fit Body Boot Camp Founder Shares One of His Favorite Boot Camp Marketing Strategies
Date:7/19/2014

Chino Hills, CA (PRWEB) July 19, 2014

Bedros Keuilian’s Fit Body Boot Camp franchise now has several hundred locations around the globe and Keuilian is known throughout the fitness community as a boot camp marketing expert. In a recent video, he shared one of his favorite marketing strategies – creating a community-wide event to benefit local non-profits.

“One of the most successful marketing strategies we’ve ever used at Fit Body Boot Camps is our 1000-Pound Meltdown,” says Keuilian. “The great thing about it is that it accomplishes four really valuable things at once; it brings in a ton of new clients, builds respect and rapport with the community, helps people in the community lose weight and also results in a really nice donation for a local charity.”

The way this boot camp marketing strategy works is really quite simple, even though it seems like a large project.

“What we do is announce that the particular boot camp is committing to helping people in the community lose 1,000 pounds in thirty days,” says Keuilian. “We send press releases to the local paper and also notify the charity we plan to work with. That usually generates plenty of buzz in local papers and on local radio.”

What the boot camp explains to the media is that each participant who would like to lose weight and join the challenge may donate $20 for an entire month of training, nutritional counseling and fitness and weight loss materials. That $20 is then donated, in its entirety, to the non-profit that the boot camp has selected.

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