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Fit & Fresh(TM) Launches Filtered Water Bottle
Date:3/27/2008

ertified to be effective to 75 gallons, an amount equal to 500 bottles of water.

"LivPURE(TM) is a benefit to those concerned about environmental waste. Americans drink 70 million bottles of water everyday and only an estimated 10 percent of that plastic waste is recycled. Use of the LivPURE(TM) Filtered Water Bottle has the combined benefit of saving consumers a substantial amount of money and making a significant positive impact on our environment," said Wesson.

In the LivPURE(TM) filtration process, the water passes through a Granular Activated Carbon filter media. The carbon works like a sponge reducing at least 50% of the chlorine from tap water.

One significant benefit of the LivPURE(TM) filter design is that it achieves these benefits as the water passes out of the bottle; giving the consumer cleaner and better tasting water.

"Ultimately, Fit & Fresh LivPURE(TM) gives the consumer an opportunity to save a tremendous amount of money annually and have a tangible positive effect in reducing waste. Obviously, we are wildly excited about developing a great solution to two problems," said Wesson.

Learn more about Fit & Fresh at http://www.fit-fresh.com

Learn more about the WGA at http://www.wqa.org


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SOURCE Fit & Fresh
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