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Fit & Fresh(TM) Launches Filtered Water Bottle
Date:3/27/2008

Providing a safe and cost-saving solution to national problems

PROVIDENCE, R.I., March 27 /PRNewswire/ -- Fit & Fresh(TM), the leading consumer brand of healthy living products, today announced the introduction of the first tested and certified filtered water bottle by the Water Quality Association (WQA) for consumers seeking cleaner and safer drinking water. The new Fit & Fresh LivPURE(TM) Filtered Water Bottle is the solution to the well- debated environmental issues of water bottle waste and contaminants.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080327/NETH093 )

The Fit & Fresh LivPURE(TM) Filtered Water Bottle leverages a proprietary two-stage filtration system that has been tested and certified by the (WQA) against NSF/ANSI Standard 42 for the reduction of aesthetic chlorine, taste and odor. It is the only water bottle to be submitted to the WQA for testing and certification (http://www.WQA.org).

The Fit & Fresh LivPURE(TM) filter makes ordinary tap water taste more like bottled water, but does not produce environmental waste and costs only a fraction of the expense per use.

"Ordinary tap water in the United States is, for the most part, perfectly safe to drink, but consumers often dislike the taste and odor. The elements in tap water vary from area to area across the country, but one of the main elements that greatly affect the taste of tap water is chlorine. LivPURE(TM) filtration system reduces over 50% of the chlorine from tap water, literally, giving the water the same taste as bottled water," said Larry Wesson, Chief Executive Officer of MEDport, LLC, the parent company of Fit & Fresh.

The Fit & Fresh LivPURE(TM) Filtered Water Bottle can save the average bottled water drinker more than $500 per year (using an average price of $1 per bottle). LivPURE(TM) filters have been certified to be effective to 75 gallons, an amount equal to 500 bottles of water.

"LivPURE(TM) is a benefit to those concerned about environmental waste. Americans drink 70 million bottles of water everyday and only an estimated 10 percent of that plastic waste is recycled. Use of the LivPURE(TM) Filtered Water Bottle has the combined benefit of saving consumers a substantial amount of money and making a significant positive impact on our environment," said Wesson.

In the LivPURE(TM) filtration process, the water passes through a Granular Activated Carbon filter media. The carbon works like a sponge reducing at least 50% of the chlorine from tap water.

One significant benefit of the LivPURE(TM) filter design is that it achieves these benefits as the water passes out of the bottle; giving the consumer cleaner and better tasting water.

"Ultimately, Fit & Fresh LivPURE(TM) gives the consumer an opportunity to save a tremendous amount of money annually and have a tangible positive effect in reducing waste. Obviously, we are wildly excited about developing a great solution to two problems," said Wesson.

Learn more about Fit & Fresh at http://www.fit-fresh.com

Learn more about the WGA at http://www.wqa.org


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SOURCE Fit & Fresh
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