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First U.S. Supermarkets Launch Total Nutrition Scoring System
Date:1/27/2009

In a world of nutrition confusion, NuVal scores all foods to help consumers take charge of health

BRAINTREE, Mass., Jan. 27 /PRNewswire/ -- As changes in leadership and social attitudes herald a new era of personal responsibility in the U.S., the nation's nutrition experts are urging consumers to take individual action in reversing the alarming trends of obesity, diabetes and heart disease. Still, as more and more Americans look to take charge of their diets and overall health, they often are left confused and frustrated by an overwhelming array of food information and advertising claims. Well-intentioned consumers leave supermarkets with more questions on food nutrition than ever. But now, they'll start getting answers.

Price Chopper and Hy-Vee, two major supermarket chains located In the Northeast and the Midwest, respectively, are the first in the U.S. to feature the NuVal(TM) Nutritional Scoring System, a revolutionary program that distills complicated nutrition information into a single number.

Developed over a two-year period by Dr. David L. Katz, director of the Yale-Griffin Prevention Research Center in Connecticut and a 12-member team of leading nutrition experts , NuVal's scoring system gives all food a Score between 1 to 100; the higher the score, the higher the nutrition. Ultimately, NuVal will guide U.S. consumers in every single food purchase in the grocery store. It is a move to create what Dr. Katz and others believe should be a 'universal standard' for nutrition knowledge.

Using the NuVal system, consumers will:

  • Easily discover the more nutritious products in a store. Consumers wanting to know what cereals (or crackers or cookies) have more nutrition only need to take a look at the NuVal scores and choose the higher number.
  • Be able to "act like an expert," using the knowledge and research of more than a dozen of the c
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SOURCE NuVal
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