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First Resveratrol Nutrition Bar Hits the Market
Date:12/1/2009

RANCHO SANTA FE, Calif., Dec. 1 /PRNewswire/ -- The first nutrition bar containing resveratrol, the ingredient in grapes acclaimed for its potential to forestall the ravages of time, is about to hit the marketplace.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091201/NY18305 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20091111/NY08935LOGO )

The aptly-named WINETIME(TM) Bar, developed by ResVez, Inc. of Rancho Santa Fe, Calif. contains as much resveratrol as 50 glasses of red wine. The bar, a rich, dark chocolate flavor harmonized with dates and almonds, is high in fiber and also contains seven extra "super fruits" -- cranberry, noni, pomegranate, goji berry, acai, mangosteen and blueberry.

"It is a true healthy indulgence," said Malcolm Nicholl, President and CEO of ResVez. "If you love chocolate and wine and you want a nutrition bar that really tastes great, this is for you."

Resveratrol has soared in popularity after positive coverage on major TV shows such as "60 Minutes," "Oprah," and a Barbara Walters Special. A substantial amount of research validating a remarkable range of health benefits has been published. Though most of the trials have been conducted with animals, the results of human clinical studies will soon begin to appear in peer-reviewed medical journals.

A large number of dietary supplements containing resveratrol have been successfully marketed -- mostly in pills and drinks. The WINETIME bar is a breakthrough concept, putting this life-enhancing ingredient into a 190-calorie gourmet nutrition bar.

ResVez elected to use two sources of resveratrol -- resVida® trans-resveratrol, a highly-purified compound produced by DSM Nutritional Products, and an extract derived from premium Fren
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SOURCE DSM Nutritional Products; ResVez, Inc.
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