Navigation Links
First Is Viewed as Best When Making Quick Decisions
Date:7/9/2012

MONDAY, July 9 (HealthDay News) -- When making quick decisions, people tend to prefer the option presented to them first, a new study shows.

Researchers from the Haas School of Business at the University of California, Berkeley, found that this idea applied to everything from choosing items on a menu to selecting a college to deciding which candidate to hire for a job. They argued that their findings could have many practical applications, including how products are marketed to consumers.

"The order of individuals performing on talent shows like American Idol, the order of potential companies recommended by a stockbroker, the order of college acceptance letters received by an applicantall of these firsts have privileged status," study co-author Dana Carney, assistant professor of management, said in a university news release. "Our research shows that managers in management or marketing, for example, may want to develop their business strategies knowing that first encounters are preferable to their clients or consumers."

In the first experiment, more than 120 participants were asked to evaluate three groups: two teams, two male salespeople and two female salespeople. Participants were introduced to the two teams one after the other. Immediately after they were introduced, the participants had to choose which group to join.

Participants were then told they were buying a car and were introduced to two salespeople, one after the other. When asked from which person they would rather buy the car, the participants always preferred the first person to whom they were introduced.

In testing their theory on preferences for consumer products, the researchers asked more than 200 passengers at a train station to choose quickly between two similar pieces of bubble gum. Once again, when forced to decide immediately, the participants mostly chose the gum that was presented to them first.

To test the "first is best" theory on more negative decisions, the researchers asked another 31 participants to view similar mug shots of two 29-year-old criminals known to have committed the same violent crimes. After seeing the photos, they were asked to decide who should get parole. Again, when "thinking fast," the participants judged the first criminal presented as more worthy of parole.

The researchers explained that in situations where people must make decisions quickly, their preferences are unconsciously and immediately guided to the options they were given first. Although there are sometimes rational reasons for wanting what they see first, the study found firsts are preferred even without good reason, which may be an evolutionary adaptation.

The study was published online July 9 in the journal PLoS ONE.

More information

The U.S. National Institute of Neurological Disorders and Stroke provides more information on how the brain works.

-- Mary Elizabeth Dallas

SOURCE: University of California, Berkeley, Haas School of Business, news release, July 2, 2012


'/>"/>
Copyright©2012 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. First targeted nanomedicine to enter human clinical studies
2. First contact: Early intervention key in diagnosis and treatment of serious mental illness
3. Donor Kidney Re-Used in Second Patient After Failing in First
4. Many Who First Misuse Prescription Pills Get Them From Friends, Family: Report
5. First-of-its-kind Menopause Map helps women navigate treatment
6. First recipients of AcademyHealths Presidential Scholarship announced
7. Kessler Foundation researchers present at first International Congress on Cognition in MS
8. Whos the Dad? First-Trimester Blood Test May Tell
9. AGA releases first independently developed ABIM-approved Practice Improvement Module in GI
10. Dr. Yael Mosse will receive first Nachman Award in Pediatric Oncology at national conference
11. First study investigating possible link between sunscreen ingredient and endometriosis
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
First Is Viewed as Best When Making Quick Decisions
(Date:10/13/2017)... WI (PRWEB) , ... October 13, 2017 , ... As ... in medicine known as “patient engagement.” The patient is doing more than filling out ... partners. , “There is an increasing emphasis in health care and research on ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... process to promote standards of excellence for the field of eating disorders, announces ... 22 – 25, 2018 in Orlando, Florida at the Omni Resort at ChampionsGate. ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Lori R. ... a member of ElderCounsel, a national organization of elder law and special needs planning ... laws and rules. It also provides a forum to network with elder law attorneys ...
(Date:10/13/2017)... BASKING RIDGE, N.J. (PRWEB) , ... October 13, 2017 , ... ... second annual Holly Day Market. Featuring a collection of specialty vendors and unique items ... myriad of personalized and quality-focused health and wellness services offered by the VNA. ...
(Date:10/13/2017)... ... , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, has ... least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints a ... centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says that ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... , Oct. 2, 2017  AllianceRx Walgreens Prime, ... formed by Walgreens and pharmacy benefit manager Prime Therapeutics ... new brand, which included the unveiling of new signage ... , as well as at a few other company-owned ... new brand to patients, some of whom will begin ...
(Date:9/27/2017)... 2017  Commended for their devotion to personalized service, SMP ... number one in the South Florida Business Journal,s 50 Fastest-Growing ... yearly list, the national specialty pharmacy has found its niche.  ... will soon be honored by SFBJ as the 2017 Power ... Set to receive his award in October, Bardisa said of ...
(Date:9/22/2017)... ROCKVILLE, Md. , Sept. 22, 2017  As ... by Republican Senators Bill Cassidy (R-LA) and ... Kalorama Information notes that the medical device industry is ... the medical device tax, the 2.3% excise tax on ... Act.  But they also want covered patients, increased visits ...
Breaking Medicine Technology: