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First DataBank Launches Campaign to Focus Public and Industry Attention on Medication Error Prevention
Date:2/19/2008

Company will donate money to non-profit organizations supporting medication error prevention outreach and education for HIMSS attendees wearing custom

wristband

SAN BRUNO, Calif., Feb. 19 /PRNewswire/ -- First DataBank, a leading provider of drug information databases, today announced the launch of a new brand awareness campaign to focus public and industry attention on the prevention of medication errors. The campaign will be unveiled at the Healthcare Information and Management Systems Society (HIMSS) 2008 Annual Conference & Exhibition to be held February 24-28, in Orlando, Florida.

First DataBank's campaign theme, "A World Free of Medication Errors," is intended to focus industry and public attention on how the intended use of the company's medication information at the point of care may play a key role in the prevention of medication errors. The company is a pioneer in the development of drug information databases used throughout healthcare in clinical decision support. Experts estimate that as many as 98,000 people die each year from medical errors that occur in hospitals and a significant number of those deaths are due to medication-related errors.

A key component of the public awareness effort is a tie-in to two non-profit organizations that share First DataBank's mission of medication error prevention. At the HIMSS 2008 Annual Conference, attendees visiting the First DataBank booth will receive a custom-designed wristband and a brochure describing the "A World Free of Medication Errors" campaign mission. Throughout every public event in which First DataBank participates in 2008, the company will set aside five dollars toward each wristband distributed that will be shared equally by two non-profit organizations. The two organizations chosen by First DataBank to share in the funds raised throughout the campaign year are: FLAAME: Families Launching Action Against Medication Errors and the Josie King F
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SOURCE First DataBank
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