Navigation Links
First DataBank Launches Campaign to Focus Public and Industry Attention on Medication Error Prevention

Company will donate money to non-profit organizations supporting medication error prevention outreach and education for HIMSS attendees wearing custom


SAN BRUNO, Calif., Feb. 19 /PRNewswire/ -- First DataBank, a leading provider of drug information databases, today announced the launch of a new brand awareness campaign to focus public and industry attention on the prevention of medication errors. The campaign will be unveiled at the Healthcare Information and Management Systems Society (HIMSS) 2008 Annual Conference & Exhibition to be held February 24-28, in Orlando, Florida.

First DataBank's campaign theme, "A World Free of Medication Errors," is intended to focus industry and public attention on how the intended use of the company's medication information at the point of care may play a key role in the prevention of medication errors. The company is a pioneer in the development of drug information databases used throughout healthcare in clinical decision support. Experts estimate that as many as 98,000 people die each year from medical errors that occur in hospitals and a significant number of those deaths are due to medication-related errors.

A key component of the public awareness effort is a tie-in to two non-profit organizations that share First DataBank's mission of medication error prevention. At the HIMSS 2008 Annual Conference, attendees visiting the First DataBank booth will receive a custom-designed wristband and a brochure describing the "A World Free of Medication Errors" campaign mission. Throughout every public event in which First DataBank participates in 2008, the company will set aside five dollars toward each wristband distributed that will be shared equally by two non-profit organizations. The two organizations chosen by First DataBank to share in the funds raised throughout the campaign year are: FLAAME: Families Launching Action Against Medication Errors and the Josie King Foundation.

"The employees at First DataBank are passionately committed to improving patient safety and healthcare quality in everything we do," said Don Nielsen, M.D., President, First DataBank. "The knowledge that our drug information plays a significant role in the prevention of harmful medication errors was our inspiration for this campaign and our hope is that it motivates others to join with us," he continued.

"On behalf of the Josie King Foundation, we are honored to have been selected to be part of First DataBank's campaign to raise public and industry awareness of medication errors," said Sorrel King, co-founder of the Josie King Foundation named to honor of her young daughter, Josie, who died from a medical error. "I speak to hundreds of clinicians working in hospitals around this country on this subject every year since Josie's death and there is always more information to share, and more teaching to be done. The donation from First DataBank's campaign will support these ongoing educational efforts," she stated.

About FLAAME: Families Launching Action Against Medication Errors

FLAAME was founded in 2007 to heighten public and health care industry awareness of errors made on both sides of the prescription counter. Co-founded by Cathy Horton, whose career, family life and health were thrown into turmoil following a medication error. FLAAME'S mission is to eliminate instances of prescription errors, medication use errors and negative drug interactions through awareness programs, education, lobbying and web-based resources. For more information about FLAAME visit

About The Josie King Foundation

The Josie King Foundation was founded in 2001 by Sorrel and Tony King, after their young daughter, Josie, died of medical errors at Johns Hopkins University Hospital. The Josie King Foundation's mission is to prevent others from dying or being harmed by medical errors. By uniting healthcare providers and consumers, and funding innovative safety programs, the foundation's hope is to create a culture of patient safety, together. For more information about the Josie King Foundation visit

About First DataBank

First DataBank, a subsidiary of Hearst Corporation, drives patient safety and healthcare quality by providing drug databases that are used within information systems that touch every aspect of healthcare. For 30 years, we have partnered with system developers to integrate and optimize our drug information to improve user workflow and enhance clinical decision making by those entrusted with treating patients at the point-of-need. For more information about First DataBank, call 800-633-3453 or visit

(C) 2008 First DataBank, Inc. A subsidiary of Hearst Corporation. All trademarks mentioned herein are the properties of their respective owners.

SOURCE First DataBank
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Medifast Franchise Systems Sells First Territory in Baltimore
2. A map of the worm: First detailed anatomical atlas of C. elegans for use in the lab
3. CryoCath Announces Fiscal 2008 First Quarter Results
4. TeamStaff Reports First Quarter Net Income and $0.7 Million Income Improvement From Continuing Operations Over Prior Year
5. St. Davids Medical Center First in Texas to Implement Visually Guided Catheter Ablation for Atrial Fibrillation
6. UCI Medical Affiliates, Inc. Reports First Quarter Fiscal Year 2008 Results
7. The Female Health Company Reports 37% Revenue Growth and Record Profits for First Quarter of FY2008
8. Winner Medical Reports First Quarter Fiscal 2008 Results
9. New FIRST RESPONSE(R) Pregnancy Test Gives Women a Fast and Simple One-Word Answer
10. New FIRST RESPONSE(R) Home Ovulation Test Takes the Guesswork Out of Conception
11. First Group of Minority Nurse Faculty Scholars Selected by the Johnson & Johnson Campaign for Nursings Future and AACN
Post Your Comments:
(Date:6/25/2016)... , ... June 25, 2016 , ... Austin residents seeking ... American College of Mohs Surgery and to Dr. Russell Peckham for medical and surgical ... effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed by ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin Johnson has dedicated ... has implemented orthobiologic procedures as a method for treating his patients. The procedure ... doctors to perform the treatment. Orthobiologics are substances that orthopaedic surgeons use to ...
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... awareness about the dangers associated with chronic pain and the benefits of holistic treatments, ... for individuals who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Comfort Keepers® of ... Cancer Society and the Road To Recovery® program to drive cancer patients to and ... other adults to ensure the highest quality of life and ongoing independence. Getting ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... The Grove Investment Group (TGIG), has initiated cultivation and processing operations at its ... Vegas and Pahrump, Nevada. , Puradigm is the manufacturer of a complete system ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Belgium , June 24, 2016 /PRNewswire/ ... announced the appointment of Dr. Edward Futcher ... a Non-Executive Director, effective June 23, 2016.Dr. Futcher ... and Nominations and Governance Committees.  As a non-executive ... provide independent expertise and strategic counsel to VolitionRx ...
(Date:6/23/2016)... Calif. , June 23, 2016 Any dentist ... many challenges of the current process. Many of them do ... of the technical difficulties and high laboratory costs involved. And ... to offer it at such a high cost that the ... it. Dr. Parsa Zadeh , founder of ...
(Date:6/23/2016)... Research and Markets has announced the ... 2016 - Forecast to 2022" report to their offering. ... up to date financial data derived from varied research sources ... with potential impact on the market during the next five ... comprises of sub markets, regional and country level analysis. The ...
Breaking Medicine Technology: