Navigation Links
First DataBank Launches Campaign to Focus Public and Industry Attention on Medication Error Prevention

Company will donate money to non-profit organizations supporting medication error prevention outreach and education for HIMSS attendees wearing custom


SAN BRUNO, Calif., Feb. 19 /PRNewswire/ -- First DataBank, a leading provider of drug information databases, today announced the launch of a new brand awareness campaign to focus public and industry attention on the prevention of medication errors. The campaign will be unveiled at the Healthcare Information and Management Systems Society (HIMSS) 2008 Annual Conference & Exhibition to be held February 24-28, in Orlando, Florida.

First DataBank's campaign theme, "A World Free of Medication Errors," is intended to focus industry and public attention on how the intended use of the company's medication information at the point of care may play a key role in the prevention of medication errors. The company is a pioneer in the development of drug information databases used throughout healthcare in clinical decision support. Experts estimate that as many as 98,000 people die each year from medical errors that occur in hospitals and a significant number of those deaths are due to medication-related errors.

A key component of the public awareness effort is a tie-in to two non-profit organizations that share First DataBank's mission of medication error prevention. At the HIMSS 2008 Annual Conference, attendees visiting the First DataBank booth will receive a custom-designed wristband and a brochure describing the "A World Free of Medication Errors" campaign mission. Throughout every public event in which First DataBank participates in 2008, the company will set aside five dollars toward each wristband distributed that will be shared equally by two non-profit organizations. The two organizations chosen by First DataBank to share in the funds raised throughout the campaign year are: FLAAME: Families Launching Action Against Medication Errors and the Josie King Foundation.

"The employees at First DataBank are passionately committed to improving patient safety and healthcare quality in everything we do," said Don Nielsen, M.D., President, First DataBank. "The knowledge that our drug information plays a significant role in the prevention of harmful medication errors was our inspiration for this campaign and our hope is that it motivates others to join with us," he continued.

"On behalf of the Josie King Foundation, we are honored to have been selected to be part of First DataBank's campaign to raise public and industry awareness of medication errors," said Sorrel King, co-founder of the Josie King Foundation named to honor of her young daughter, Josie, who died from a medical error. "I speak to hundreds of clinicians working in hospitals around this country on this subject every year since Josie's death and there is always more information to share, and more teaching to be done. The donation from First DataBank's campaign will support these ongoing educational efforts," she stated.

About FLAAME: Families Launching Action Against Medication Errors

FLAAME was founded in 2007 to heighten public and health care industry awareness of errors made on both sides of the prescription counter. Co-founded by Cathy Horton, whose career, family life and health were thrown into turmoil following a medication error. FLAAME'S mission is to eliminate instances of prescription errors, medication use errors and negative drug interactions through awareness programs, education, lobbying and web-based resources. For more information about FLAAME visit

About The Josie King Foundation

The Josie King Foundation was founded in 2001 by Sorrel and Tony King, after their young daughter, Josie, died of medical errors at Johns Hopkins University Hospital. The Josie King Foundation's mission is to prevent others from dying or being harmed by medical errors. By uniting healthcare providers and consumers, and funding innovative safety programs, the foundation's hope is to create a culture of patient safety, together. For more information about the Josie King Foundation visit

About First DataBank

First DataBank, a subsidiary of Hearst Corporation, drives patient safety and healthcare quality by providing drug databases that are used within information systems that touch every aspect of healthcare. For 30 years, we have partnered with system developers to integrate and optimize our drug information to improve user workflow and enhance clinical decision making by those entrusted with treating patients at the point-of-need. For more information about First DataBank, call 800-633-3453 or visit

(C) 2008 First DataBank, Inc. A subsidiary of Hearst Corporation. All trademarks mentioned herein are the properties of their respective owners.

SOURCE First DataBank
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Medifast Franchise Systems Sells First Territory in Baltimore
2. A map of the worm: First detailed anatomical atlas of C. elegans for use in the lab
3. CryoCath Announces Fiscal 2008 First Quarter Results
4. TeamStaff Reports First Quarter Net Income and $0.7 Million Income Improvement From Continuing Operations Over Prior Year
5. St. Davids Medical Center First in Texas to Implement Visually Guided Catheter Ablation for Atrial Fibrillation
6. UCI Medical Affiliates, Inc. Reports First Quarter Fiscal Year 2008 Results
7. The Female Health Company Reports 37% Revenue Growth and Record Profits for First Quarter of FY2008
8. Winner Medical Reports First Quarter Fiscal 2008 Results
9. New FIRST RESPONSE(R) Pregnancy Test Gives Women a Fast and Simple One-Word Answer
10. New FIRST RESPONSE(R) Home Ovulation Test Takes the Guesswork Out of Conception
11. First Group of Minority Nurse Faculty Scholars Selected by the Johnson & Johnson Campaign for Nursings Future and AACN
Post Your Comments:
(Date:10/13/2017)... ... 2017 , ... PurhealthRX , a leading Health and Nutrition Company, is ... to full spectrum CBD oil will revolutionize the rapidly growing CBD market by reducing ... easily incorporated into liquid products, while reducing costs to end users. , The team ...
(Date:10/13/2017)... ... 13, 2017 , ... Many families have long-term insurance that covers care for ... a waiver for care if the client has a cognitive impairment diagnosis. , ... care, is often waived, so the benefits from their insurance start immediately,” said Mechell ...
(Date:10/13/2017)... ... 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, ... and least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints ... for centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the ... “America On The Brink” is the creation of published author, William Nowers. Captain ... As a WWII veteran, he spent thirty years in the Navy. Following his ...
(Date:10/12/2017)... , ... October 12, 2017 , ... ... to meet the demand of today’s consumer and regulatory authorities worldwide. From Children’s ... experts and tested to meet the highest standard. , These products are ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... , Oct. 11, 2017  BioPharmX Corporation (NYSE ... team that developed an innovative way to use nonlinear ... the delivery of new drugs. ... Clinical Dermatology Conference will show how researchers from BioPharmX ... Harvard Medical School used a suite of imaging techniques ...
(Date:10/11/2017)...  Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: HRC), today provided ... Piedras, Puerto Rico , where the ... Following a comprehensive onsite ... structural damage, temporary loss of power and minimal water ... manufacturing operations have resumed, and the company expects to ...
(Date:10/7/2017)...   Provista, a proven leader in the ... purchasing power, today announced a new resource area on ... is the online home for case studies, articles ... news releases, slideshows and events. ... resources at their fingertips, viewers can also watch short ...
Breaking Medicine Technology: