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First Commercial Text Messaging Smoking Cessation Service Marks One Year of Operation
Date:10/14/2009

HSAGlobal's STOMP cited by New Zealand's The Quit Group as key part of innovative quit smoking program

Auckland, New Zealand (Vocus) October 14, 2009 -- The Quit Group, a charitable trust funded by the New Zealand Ministry of Health, has recently marked one year of successful operation with HSAGlobal's STOMP text message-based smoking cessation service. Branded Txt2Quit, this program has been instrumental in reaching The Quit Group's primary target of 16-to 24-year old New Zealanders (particularly Mori and Pacific youth), of whom 27.3% were reported in 2008 to be current smokers. Coincidentally, this is a key demographic of text messaging users.

STOMP sends smokers trying to quit a series of personalized text messages over 26 weeks. The next-generation service uses text messages based on a clinically-developed program with proven medical efficacy and offers several interactive features. Clinical trials have shown that using STOMP doubled reported quit rates from 13% to 28% after six weeks.

The healthcare industry solutions group of Microsoft recently published a case study on The Quit Group's use of STOMP. The case study can be read online at:
http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000005315

About STOMP
STOMP (STop smoking Over Mobile Phone) empowers smokers to quit by enabling them to be a stakeholder in their own well-being, acting as a reminder that they want to give up smoking and providing distraction and motivation to help them stop smoking. Messages follow a clinically-developed 26 week program with phases building up to the user's nominated quit day, followed by an intensive period and then maintenance. Messages use various intervention techniques including tip
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Source: PRWeb
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