New Guide to be Unveiled by SharpBrains CEO on June 11th, during Games for Health Conference in Boston, MA
SAN FRANCISCO, June 9 /PRNewswire/ -- How can you take care of your brain when every week brings a new barrage of articles and studies which seem to contradict each other? Do supplements improve memory? Do you need both physical and mental exercise -- or is one of them enough? Which brain training approach, if any, is worth your time and money?
Alvaro Fernandez, CEO of SharpBrains, will publicly unveil The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp (182 pages; $24.95) at the opening of the Games for Health Conference's Cognitive Health Track, Thursday, June 11th at 10.10 am, at the Hyatt Harborside, Boston, MA. This guide is the result of over two years of extensive research including more than a hundred interviews with scientists, professionals and consumers, and a deep review of the scientific literature. The guide debunks 10 popular myths on brain health and brain training:
"Finally, an insightful and complete overview of the science, products and trends to debunk old myths and help us all maintain our brains in top shape."
-- Gloria Cavanaugh, former President & CEO of the American Society on Aging and founding Board member of the National Alliance for Caregiving
"A masterful guide to the brain training revolution. Promises to stimulate a much needed conversation that will nudge society to build a new brain fitness culture on solid, research-based, foundations."
-- P. Murali Doraiswamy, M.D., Professor of Psychiatry,
"...Buying this book is the ultimate no-brainer."
-- Joel Makower, Executive Editor, GreenBiz.com
"... a much-needed resource to help us better understand our brains and minds and how to nourish them through life."
-- Susan E. Hoffman, Director, Osher Lifelong Learning Institute at UC Berkeley
"All of us researching healthy brain function owe SharpBrains a debt of gratitude for promoting a science-based approach to brain health education."
-- Joshua R. Steinerman, M.D., Assistant Professor of Neurology at Albert Einstein College of Medicine
"...a short, sweet, entertaining read of a complex topic, with timely (written in 1/09) reviews of 21 top technology products, as well as informed and expert predictions of where this burgeoning brain-fitness field is headed. More importantly, after you read it, you'll have a good, detailed sense of where you, personally, can act to improve your own couch-potato brain -- and how to keep it fit and flexible your whole life. The SharpBrains Guide To Brain Fitness reminds of us all why books (and not just googling a topic) can be well worth your time and money. Two Stethoscopes Up -- check it out. Life."
-- Doc Gurley, book review for SFGate.com (06/08/09)
About The SharpBrains Guide to Brain Fitness, and the Authors
Description: While most of us have heard the phrase "use it or lose it," very few understand what "it" means, or how to properly "use it" in order to maintain brain function and fitness. The SharpBrains Guide to Brain Fitness is an invaluable guide that helps readers navigate growing brain research and identify the lifestyle factors and products that contribute to brain health and fitness. By gathering insights from eighteen of the world's top scientists and offering tools and detailed descriptions of over twenty products, this book is an essential guide to the field of brain fitness, neuroplasticity and cognitive health. An accessible and thought-provoking read, The SharpBrains Guide to Brain Fitness educates lifelong learners and professionals in healthcare, education, business, etc., on emerging trends and forecasts of what the future will hold.
How to Order: The book is available via Amazon.com (182 pages; $24.95): The SharpBrains Guide to Brain Fitness. Review copies are available upon request.
Alvaro Fernandez is co-founder and CEO of SharpBrains (http://www.SharpBrains.com/), a leading market research firm covering applications of neuroscience and cognitive science in education and healthcare. He received master's degrees in education and business from
Dr. Elkhonon Goldberg is internationally renowned for his clinical work, research, and teaching in neuropsychology and cognitive neuroscience. Co-founder and Chief Scientific Advisor of SharpBrains, he is also a Clinical Professor of neurology at
Table of Contents
Foreword by Gloria Cavanaugh Introduction: Debunking 10 Brain and Brain Fitness Myths Chapter 1. The Brain and Brain Fitness 101 Chapter 2. The 4 Pillars of Brain Maintenance Chapter 3. Mental Exercise vs. Mental Activity Chapter 4. Brain Training Software: Profiles, Evaluation Criteria and 21 Quick Picks Chapter 5. A Growing Range of Applications Chapter 6. Ready for the Future? Chapter 7. Opening the Debate Glossary References
About Games For Health
Games for Health, the leading professional community in the field of health games, unites the best minds in health care and game development to advance game technologies that improve people's health and the delivery of health care. For the first year, the conference features a 2-day, 13-session, Cognitive Health Track, powered by SharpBrains. For more information, visit www.gamesforhealth.org.
Editor's Notes: for press passes and information during the conference, contact Shannon Varroney (703) 741-7057, firstname.lastname@example.org. For other inquiries, contact Pascale Michelon (415) 318-3467 x 3, email@example.com.
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