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First Brain Training Consumer's Guide Debunks Ten Brain Health Myths and Reviews 21 Products
Date:6/9/2009

New Guide to be Unveiled by SharpBrains CEO on June 11th, during Games for Health Conference in Boston, MA

SAN FRANCISCO, June 9 /PRNewswire/ -- How can you take care of your brain when every week brings a new barrage of articles and studies which seem to contradict each other? Do supplements improve memory? Do you need both physical and mental exercise -- or is one of them enough? Which brain training approach, if any, is worth your time and money?

Alvaro Fernandez, CEO of SharpBrains, will publicly unveil The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp (182 pages; $24.95) at the opening of the Games for Health Conference's Cognitive Health Track, Thursday, June 11th at 10.10 am, at the Hyatt Harborside, Boston, MA. This guide is the result of over two years of extensive research including more than a hundred interviews with scientists, professionals and consumers, and a deep review of the scientific literature. The guide debunks 10 popular myths on brain health and brain training:

  • Myth #1. Genes determine the fate of our brains.
  • #2. Aging means automatic decline.
  • #3. Medication is the main hope for cognitive enhancement.
  • #4. We will soon have a Magic Pill or General Solution to solve all our cognitive challenges.
  • #5. There is only one "it" in "Use It or Lose it".
  • #6. All brain activities or exercises are equal.
  • #7. There is only one way to train your brain.
  • #8. We all have something called "Brain Age".
  • #9. That "brain age" can be reversed by 10, 20, 30 years.
  • #10. All human brains need the same brain training.

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SOURCE SharpBrains
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