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First Annual Observance of World IBD Day Draws Awareness to Growing Global Incidence of Inflammatory Bowel Disease
Date:4/29/2010

The international community of IBD patient groups will join thousands of gastroenterologists from around the world to launch the first international “World IBD Day” dedicated to Crohn’s disease and ulcerative colitis during the 2010 Digestive Disease Week (DDW) annual conference (May 2 -5) in New Orleans.

New York, New York (Vocus) April 29, 2010 -- The international community of IBD patient groups will join thousands of gastroenterologists from around the world to launch the first international “World IBD Day” dedicated to Crohn’s disease and ulcerative colitis during the 2010 Digestive Disease Week (DDW) annual conference (May 2 -5) in New Orleans.

IBD, which stands for inflammatory bowel disease, is comprised of Crohn’s disease and ulcerative colitis - two serious, chronic digestive diseases that affect five million people worldwide (1.4 in the U.S. alone). Crohn’s disease and ulcerative colitis directly affect the digestive system and cause intestinal tissue to become inflamed, form sores and bleed easily. There is no cure, no known cause, and little public understanding of the pain and chronic suffering which IBD patients courageously cope with every day of their lives.

The World IBD Day event, led by patient organizations representing 27 countries on four continents, will officially be celebrated on May 19, 2010. Patient groups from the United States, Canada, Australia, 23 European nations, and Brazil are working in collaboration with the World Gastroenterology Organization (WGO) to draw awareness to IBD. At DDW, the patient group organizers will present the event’s new website and Twitter account aimed at increasing worldwide visibility of these disabling digestive diseases that are often misunderstood or unknown by the general public. Educational materials and other tools designed to increase public awareness will be d
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