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Firefighters Walk Over 60,000 Miles in Blue Cross Blue Shield of Massachusetts' Fitness Challenge
Date:4/16/2010

Firefighters from Seven Cities/Towns Climb the Ladder to Health and Wellness Success

Boston, MA (Vocus) April 16, 2010 -- Blue Cross Blue Shield of Massachusetts (BCBSMA) today announced the winners of its’ Firefighter Fitness Challenge, a 12-week challenge pitting over 160 firefighters in seven cities/towns (Arlington, Framingham, Hingham, Hudson, Ludlow, Peabody and Rockland) in a friendly competition to improve their health and wellness. Hudson, the winning station, received a $2,000 wellness grant today at Florian Hall in Dorchester. Several other prizes of a $50 value were given to the Top Performers and Most Improved from each station.

“We saw this Challenge as an opportunity to improve the health and fitness of firefighters throughout Massachusetts,” said Steve Shay, Director of Select Markets Labor Affairs for Blue Cross Blue Shield of Massachusetts. “The results and feedback are inspiring. “Participants experienced weight loss, joined gyms, began eating healthier with their families. One individual even made a seven-hour trek from Hudson to Arlington on foot, and another signed up for the Boston Marathon. We’ve seen a real dedication to leading healthier lives from these firefighters, which will ultimately help to bring down their health care costs.”

Success of the participants was measured by FitAware ActionTrackers provided by AWare Technologies, devices that record the number of “steps” each person took d
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