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Finicky Felines Award Four Stars to New Wellness(R) Healthy Indulgence Everyday Entrees
Date:9/5/2007

Succulent Morsels Paired with Delectable Sauces Satisfy Even the Most

Refined Cats' Palates

CHELMSFORD, Mass., Sept. 5 /PRNewswire/ -- With taste in mind and health at heart, the Wellness(R) brand of natural food and treats for pets is launching a NEW offering for cats: Wellness(R) Healthy Indulgence Naturally Delicious Everyday Entrees. Pairing savory sauces with real seafood and poultry morsels and an array of fresh fruits and vegetables, Wellness has created the first line of sliced wheat-gluten free feline meals available in a pouch.

A menu of naturally delicious, super premium, hearty sliced morsels and sauce recipes, perfectly packaged in convenient single serve pouches, Wellness Healthy Indulgence comes in four delectable varieties -- Chicken, Duck & Shrimp Recipe, Salmon & Chicken Recipe, Turkey & Duck Recipe, and Chicken, Crab & Herring Recipe. Each recipe includes antioxidant and phytonutrient- packed cranberries and blueberries to help maintain proper urinary tract health; Taurine, an amino acid essential for eye and heart function; flaxseed, which supports healthy skin and a shiny coat; and sweet potatoes, carrots, squash and zucchini to help maintain immune system health. The eye-catching, "tear and pour" pouches enable cat lovers to indulge their feline companions' demand for only the best, whenever and wherever it is convenient.

As with all Wellness pet products, Wellness Healthy Indulgence is as notable for what stays out of the pouch as what goes in. With no wheat or wheat gluten, no meat by-products, no corn, no soy and no artificial preservatives, colors or flavors, each offering on the Wellness Healthy Indulgence menu provides the most natural premium morsels and sauce offering available for adult cats today.

"With the introduction of Wellness Healthy Indulgence, we are responding to our consumer's resounding demands for a wheat-gluten free alternative that satisfies cats who prefer hearty sliced entrees with gravy versus pate style food," said Wellness CEO Deborah Ellinger. "We're proud to offer this unique pouch entree, which took years to innovate. Wellness Healthy Indulgence features the most nutritious, healthy and tasty ingredients used in the correct proportions and balance. As we strive to help more cats live well, eat well and ultimately be well, we would settle for nothing less."

The creamy sauces in Wellness Healthy Indulgence also help felines stay properly hydrated and healthy. Cats, just like people, need water to keep their bodies cool and maintain the health of their circulatory, cardiovascular, renal and other systems. Unlike people, however, cats can't help themselves to a bottle of water from the refrigerator whenever their bodies are crying out for hydration. Even the presence of a perpetually full water dish may not prompt cats to take in as much water as they need to maintain optimal health. Feeding Wellness Healthy Indulgence is a nutritious and great-tasting way to increase a cat's water intake.

Wellness Healthy Indulgence varieties come in 3-ounce pouches and are available nationwide at independent pet specialty retail shops. To find an authorized Wellness retailer, please visit http://www.wellnesspetfood.com.

About Wellness(R) -- Unconditional Love. Uncompromising Nutrition.(R)

The Wellness brand of Natural Food and Treats for Pets was founded on the belief that "You are what you eat!" -- and that incorporating a holistic approach to a healthy, nutritious diet is the foundation of well-being. With this mission, a committed team of vets, nutritionists, and animal lovers has spent decades creating the very best in all-natural nutrition for both dogs and cats. All Wellness food and treat varieties feature recipes using human- quality ingredients without the use of meat by-products, fillers, potential allergens, such as wheat (including wheat gluten), artificial colors, flavors or preservatives. Wellness is proud to be a part of the Old Mother Hubbard pet food family, which celebrated its 80th anniversary in 2006. Wellness is sold exclusively through knowledgeable independent pet stores and natural food stores in North America. For more information, please visit http://www.wellnesspetfood.com.


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