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Find Urgent Care, LLC Announces a Change in Their Directory Pricing Model For "Advance Listings" From Traditional Monthly Fees to Pay-Per-Click
Date:9/3/2013

Scottsdale, AZ (PRWEB) September 03, 2013

FindUrgentCare.com, the only comprehensive national online database for urgent care clinics, has been helping patients across the country find walk-in health clinics for nearly eight years, has changed their pricing model for "Advanced Listings" on their directory to a pay-per-click model.

Pay-Per-Click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’

For urgent care clinics, Pay-Per-Click (PPC) is a very cost-effective means to get their site noticed by potential patients. Similar to Google Adwords, clinics can set a monthly maximum budget, each click has a cost associated with it depending on location of the clinic. A directory visitor executes a search based on state, city or zip code, the Find Urgent Care search engine serves results based on the search criteria and the visitor proceeds to click on the location they are interested in. When the visitor clicks on the listing then the clinic who owns that listing will be charged for that click. The cost-per-click is competitive with Google Adwords and there isn't any fear of spending too much because the campaign will stop when the budget is exhausted.

Overall, PPC ads are beneficial to clinics who advertise on FindUrgentCare.com and web users alike. Clinics get noticed by their target audience and are charged only for the times that their directory listings are clicked on and web users get to select from locations that are relevant. “We are not changing what we do,” states John Shufeldt, M.D., CEO of Find Urgent Care. "We are revam
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